Netherlands

Select Sport Group has ensured it retains its position of holding the ball supply rights to nine of the top 30 men's football leagues in Europe via a renewal between its Derbystar brand and the Eredivisie.

Heineken has strengthened its links to AFC Ajax by becoming the famous Eredivisie club’s official sponsor in the beer category in a 10-year deal.

Dutch supermarket chain Plus is to return as a leading sponsor of Dutch football's Eredivisie after an eight-year hiatus.

Dutch financial services group Rabobank has returned to big-time professional cycling more than 12 years after the bank’s sudden exit from its UCI World Tour team title sponsorship.

PSV has entered into a pact with US-headquartered talent representation and marketing agency Wasserman in an effort to increase the Dutch Eredivisie club’s commercial potential.

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.

Nordic media group Viaplay is to launch two linear television channels in the Netherlands next month, including a free-to-air service to boost exposure of its premium sports properties.

The Eredivisie, the top flight of men’s football in the Netherlands, has extended its long-running domestic rights agreement for highlights to be shown on public broadcaster NOS, and struck a digital-only deal with telco KPN.

Viaplay has introduced an advertising subscription package in the Netherlands and a 22-per-cent bump in the price of its traditional ad-free offering, as it looks to refinance its sports rights outlays.

Ziggo Sport has renewed its broadcast rights to American racing series Imsa, IndyCar and Nascar in the Netherlands, ensuring it remains the country’s home of motorsport coverage.

Viaplay Group has struck a multi-year rights deal to end a blackout of France's Ligue 1 across the Nordics and the Netherlands.

Abhishek Bachchan has been named as a co-owner of the ETPL, with the ICC formally sanctioning a franchise league relaunched by the boards of Ireland, Scotland and the Netherlands.

Dutch public-service broadcaster NOS has put an end to its long-running coverage of ski jumping’s iconic New Year’s Day meeting from Garmisch-Partenkirchen, citing declining interest.

The Eredivisie, the Dutch top-tier football league, has agreed its first title sponsorship in 20 years by signing up national lottery organisation VriendenLoterij to the lead role from next season

The Dutch Grand Prix will leave the Formula 1 calendar after 2026 after the race promoter opted against signing a long-term extension.

Roger Lodewick is leaving his role heading up Viaplay’s Dutch operation after less than 12 months and has been replaced by William Linders of OD Media, the digital content distribution firm.