Germany

Football
Governance

Changes look set to be forthcoming to the membership make-up of major Bundesliga clubs after Germany’s competition regulator ruled that exemptions to the famed 50+1 rule are no longer possible.
Football
Sponsorship & Marketing

German telco Deutsche Telekom has beaten off a challenge from airline carrier Emirates to clinch the front-of-shirt rights to German Bundesliga champions Bayern Munich from the 2027-28 season.
Motorsport
Sponsorship & Marketing

Digital finance app Revolut is eyeing up an entry into Formula 1 by becoming a premium sponsor of the Audi F1 team when it debuts next year, SportBusiness can reveal. 
Football
Sponsorship & Marketing

VFB Stuttgart has lodged legal proceedings against its former shirt sponsor Winamax, weeks after removing the French bookmaker’s logo from team jerseys for the club’s appearance in the DFB Pokal final.
Football
Sponsorship & Marketing

The Sportfive agency is planning a "more intensive cooperation" with Hertha Berlin after announcing an extension of its partnership with the 2. Bundesliga club.
Football
Sponsorship & Marketing

Infront has struck a new long-term deal with SV Werder Bremen to remain as the German Bundesliga club's exclusive marketing partner
Football
Sponsorship & Marketing

UniqFEED is to step up its negotiations with Bundesliga clubs after receiving league-wide approval for its AI-powered virtual advertising technology following recent tests
Football
Media

PSG's demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver viewing records, whereas TV8 in Italy did register a record.
Olympic Games
Events

Plans have been unveiled for a Berlin-focused bid for a future edition of the Olympic and Paralympic Games, with the proposal also incorporating four neighbouring states in Germany.
Football
Sponsorship & Marketing

Eintracht Frankfurt is to adopt a dual-sleeve sponsorship model from next season, striking separate agreements with financial advisory firm Deutsche Vermögensberatung AG (DVAG) and insurance company Generali …
Football
Sponsorship & Marketing

Borussia Dortmund has signed up telco Vodafone as the Bundesliga club’s main shirt sponsor for all domestic and regional competitive matches starting next season.
Football
Media

Deutsche Telekom is poised to announce the acquisition of rights to the 2026 Fifa World Cup, in a move which would see the telecoms operator act as a gatekeeper for the tournament’s media rights in Germany.
Ice Hockey
Media

Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.
Handball
Media

German public-service broadcasters ARD and ZDF have been dealt a major blow after ProSiebenSat.1 picked up exclusive free-to-air rights to multiple IHF Handball World Championships, including two editions on home soil.
Multiple Sports
Media

The future of German media group ProSiebenSat.1 has taken another twist, after Czech investment firm PPF made what it describes as a "compelling all-cash alternative" to the offer submitted by MFE-MediaForEurope.
Football
Media

DAZN has retained rights in Germany and Austria to LaLiga until the end of the 2030-31 season, while bringing it back to its screens in Switzerland to round out its DACH offering. 
Football
Media

A package of domestic free-to-air rights to the men's DFB-Pokal remains on the market after the German Football Association failed to receive a satisfactory offer in the current sales process.
Basketball
Governance

Germany's Alba Berlin is swapping EuroLeague for the rival Basketball Champions League (BCL), citing the changing landscape of the sport on the continent given the NBA's aggressive expansion plans.