Denmark

Danish football’s lower-tier leagues have sold their title sponsorship rights to the Malta-based betting group Soft2Bet to promote two of the operator’s betting brands, Betinia and CampoBet.

Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.

Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.

Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.

Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge 91.7-per-cent audience share combined.

Spring Media, the Scandinavian agency on the verge of being bought by Two Circles, has strengthened its portfolio with an international rights distribution deal for the Danish Superliga.

Danish Superliga domestic rights-holder Viaplay claims to have terminated its agreement with Matchday Production just over two months into the joint venture’s first season of handling the host broadcast f…

TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.

Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.

Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches

Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.

DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.

No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.

DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…

Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.

The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.

An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.