Denmark
Soft2Bet brands title Danish football leagues
Danish football’s lower-tier leagues have sold their title sponsorship rights to the Malta-based betting group Soft2Bet to promote two of the operator’s betting brands, Betinia and CampoBet.
Vestas showcases energy solutions on DP World Tour
Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal with the DP World Tour.
McIlroy drives highest CBS golf ratings since 2018
Rory McIlroy’s historic victory in the US Masters on Sunday delivered CBS Sports its highest ratings for the final round of the major golf championship since 2018.
Viaplay continues to slash losses from torrid 2023
Viaplay is edging closer to profitability after reporting a heavily reduced operating loss of SEK92m (€8.2m/$8.6m) in the fourth quarter of 2024 on the back of higher subscription prices, narrowed costs and the continued on-sale of sports rights.
Danish handball triumph delivers huge ratings
Denmark’s history-making World Handball Championship win over Croatia was watched by over 2.1 million viewers across free-to-air broadcasters DR and TV2, accounting for a huge 91.7-per-cent audience share combined.
Danish Superliga hires Spring Media after exiting European Leagues pool
Spring Media, the Scandinavian agency on the verge of being bought by Two Circles, has strengthened its portfolio with an international rights distribution deal for the Danish Superliga.
Viaplay splits with Danish Superliga production JV
Danish Superliga domestic rights-holder Viaplay claims to have terminated its agreement with Matchday Production just over two months into the joint venture’s first season of handling the host broadcast f…
TV2 Denmark returns for ‘different’ NFL deal
TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
World Handball Championships to remain in Europe until 2031
The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Disney tests Nordics sports market waters with Uefa club rights deal
Disney's entry into the Nordics rights market, landing the Uefa Europa League and Conference League in Denmark and Sweden, enables it to secure locally relevant content ahead of a more potentially heavyweight rights spend.
Amazon enters Nordics as Viaplay sells off slice of Premier League rights
Amazon has made its first move into the sports media rights space in the Nordics, striking a deal with Viaplay Group for a package of English Premier League matches
Viaplay solidifies Danish football dominance with new Pokalen deal
Viaplay Group has strengthened its grip on domestic football in Denmark, sealing a new exclusive agreement for the Pokalen knockout cup competition.
Wimbledon finds long-term Danish home on DR
DR, the public-service broadcaster in Denmark, has committed to showing the Wimbledon Championships for at least the next three editions, having struck a last-minute single tournament deal last year.
Blow to European Super League as Danes win trademark case
No other football league or competition in Europe will be able to use the name, The Super League, after the European Union Trade Mark Office sided with Denmark's Superligaen A/S.
DR picks up Denmark’s qualifiers for next two major women’s tournaments
DR, the public-service broadcaster in Denmark, has struck a four-year deal with the Danish Football Association (DBU) covering rights to the qualifiers for the Uefa Women's Euro 2025 and the 2027 Fifa…
Viaplay Denmark hikes subscription cost by 11 per cent
Viaplay Denmark is raising the price of its all-encompassing subscription package by 11 per cent to DK499 (€66.95/$72.04) per month.
Hummel marks centenary year with DBU extension
The Danish Football Association (DBU) has agreed terms on an eight-year extension with its kit partner, Hummel, with the new deal set to have a focus on gender equality.
Danish Cup rights hit market in six-year tender
An invitation to tender for Danish football’s Pokalen knockout cup competition, covering 2024-25 to 2029-30, has been issued.