Austria

The Austrian Bundesliga (ÖFBL) intends to advance its plans to find investors to back an in-house direct-to-consumer domestic broadcast platform but its tender process still remains open after first-round bids were dismissed.

TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency.

Sky Deutschland has retained exclusive rights in Germany and neighbouring Austria to the National Hockey League.

DAZN has retained rights in Germany and Austria to LaLiga until the end of the 2030-31 season, while bringing it back to its screens in Switzerland to round out its DACH offering. 

The Austrian Bundesliga (ÖFBL) has today (Wednesday) announced the launch of its invitation to tender process for domestic and international broadcast rights from 2026-27 onwards.

The World Rally Championship (WRC) has found a purchaser of its live rights in German-speaking countries on the eve of round three of the 2025 season after a deal was struck with Sky Deutschland

LaLiga has launched media rights sales processes in a handful of European markets, with a separate package tendered in the UK and Ireland targeted at free-to-air broadcasters

The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.

DAZN has signed a three-year extension to its UFC rights deal in Germany and Austria, allowing it to continue to broadcast fights up until and including 2027.

Sportdigital has returned Spanish basketball’s Liga ACB to screens in German-speaking countries in a move for content in the wake of its deal to operate Sport1’s pay-television channels.

The newly established sports business consulting arm of Red Bull Media House (RBMH) has been hired by Austria’s ICE Hockey League to secure new sponsors and assist with its media and streaming product development.

MSC Cruises has been allocated the title sponsorship rights to three Formula 1 races in 2025 as part of its top-tier global partner deal with the motorsport.

ServusTV will continue to sublicense media rights for tennis's Australian Open and French Open in Austria from WBD for the next two years.

The Austrian Bundesliga (ÖFBL) has appointed Munich-based consultancy SN1 Consulting to an advisory role ahead of its next domestic and international rights sales process.

Pay-television operator Canal Plus has struck a late rights deal with ORF, Austria's public-service broadcaster, ahead of its debut coverage of the Uefa club competitions in the country

Austria’s performances at Euro 2024 have broken audience records in the country for ServusTV, seemingly vindicating the commercial broadcaster’s decision to invest heavily in the exclusive rights back in 2021.

The Austrian Ski Federation claims to be facing seven-figure damages as it readies legal action over the process by which media rights centralisation was voted through by the International Ski and Snowboard Federation (FIS) council.

French football's LFP Media has announced its first direct deal with a broadcaster for its next international rights cycle, a three-year agreement with DAZN across Germany, Austria and Switzerland.