Asia-Pacific

Basketball
Media

Mediapro Asia will call on its experience of distributing media rights to 3x3 basketball in a new agreement with the International Basketball Federation (Fiba) to help commercialise the shorter-form variation of the sport.
Tennis
Media

The deal with the ITF and BJKCL makes Sportfive the exclusive media rights agency across the two regions, excluding China and Australia.
Football
Sponsorship & Marketing

Regional airline AirAsia has made its most significant sponsorship commitment in some years after announcing a new deal with the ASEAN Football Federation (AFF).
Football
Media

LaLiga and incumbent broadcast rights-holder beIN Media Group appear to have put any lingering quarrels to bed by signing off two rights agreements spanning the Middle East and North Africa, plus the Asia-Pacific…
Football
Industry Moves

OneFootball has wound up its Singapore-based Asia-Pacific operations amid a small number of redundancies globally as the media platform continues to reshape its business, SportBusiness understands
Multiple Sports
Industry Moves

IMG is reshuffling its operations in the Asia-Pacific region, relocating from Singapore to Sydney under the joint guidance of Dale Levin and Matt Dwyer, SportBusiness can reveal.
Football
Sponsorship & Marketing

The Argentinian Football Association has appointed IMG as its exclusive sponsorship agency in the Asia Pacific region (APAC), as part of a two-year deal that will run from 2025 to 2026.
Football
Industry Moves

Bundesliga International has made a trio of executive hires and promotions across Asia-Pacific and India, as it looks to further build the league's exposure on the ground with media rights deals already locked in across much of the region for the long term.
Football
Media

Infront is to exclusively sell Serie A broadcast rights in 36 territories across the Asia-Pacific region in a three-season agreement that includes a prolongation option
Golf
Media

The PGA Tour has begun the search for a senior media rights executive with experience across the Asia-Pacific region, following a decision taken at the start of the year to manage the sale of its international media rights in-house.
Motorsport
Events

Gavin Hadley, vice president at 160over90, looks at APAC's continuing role as part of Formula 1's global tapestry, despite growing competition from US and the Middle East.
Football
Media

Pay-television broadcaster beIN Sports has acquired rights to the Bundesliga in 10 territories across the Asia-Pacific region as part of a new deal with the German Football League (DFL) until 2025-26
Football
Sponsorship & Marketing

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Mixed Martial Arts
Media

The UFC's senior vice president in Asia, Kevin Chang, needs more local talent to fuel commercial growth in Asia. That's why his promotion is doing the job itself.
Multiple Sports
Industry Moves

Sports technology company Sportradar has stepped up its commitment to the Indian market by opening a new office in Mumbai
Multiple Sports
Industry Moves

The Octagon agency has promoted Joanne Warnes to serve as its managing director for the Asia-Pacific region
Multiple Sports
Industry Moves

The Asia-Pacific arm of international sports broadcaster beIN Sports has hired experienced sports media executive Andy Low as director of content
Rugby League
Media

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027