The Stadium Naming Rights Report

Putting a name on a stadium is not what it used to be. Sponsors are seeking opportunities for integrated fan engagement, digital activations, community outreach and alignment with key business goals. Venues and operators, meanwhile, are looking for more from a partner than just financial backing.

We’ve split this report in two. In the first section, we look at the business models, trends, legal issues and activations prevailing globally. In part two, we focus on the data, with a deep market analysis of the dominant North American market, Europe, the UK and the rest of the world.

Download the executive summary to find out more:

• An in-depth study of the North American market – comparing the five major leagues and detailing the 30 biggest deals
• Detailed analysis of the growing UK and European markets – comparing the major football leagues and the 20 biggest deals on the continent
• The playbook for an effective naming rights activation from those who have been there and done it
• A breakdown of different pricing strategies and what factors influence the approach taken by rights holders globally
• A specific focus on Allianz’s approach to their expanding stadium portfolio – and how success is measured