Women's National Basketball Association (WNBA)
WNBA keeps Friday nights on ION in new deal
The Women’s National Basketball Association (WNBA) has announced a multi-year renewal of its Scripps Sports media rights deal, a staple of the league’s Friday night coverage.
Take-Two expands 2K deal with NBA, WNBA
The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the launch of a content venture.
Clark fever continues as WNBA records tumble
The 2025 Women’s National Basketball Association season began last week with a ratings record, once again set in a game featuring Caitlin Clark.
Mystics onboards Vanda as jersey sponsor
Washington-based Vanda Pharmaceuticals has announced a deal to be the new jersey patch sponsor of Women’s National Basketball Association (WNBA) team, the Washington Mystics.
Booking.com signs joint NBA, WNBA sponsorship
The travel website has made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA.
Ally Financial replaces US Bank as WNBA sponsor
Ally Financial has further increased its investment in women's sport through a new multi-year sponsorship of the Women's National Basketball Association (WNBA).
Maybelline sponsors WNBA in Canada push
The Women’s National Basketball Association (WNBA) has signed up Maybelline New York as an official partner of the league in Canada, the latest move by a leading cosmetics brand in sport sponsorship.
Landmark Toronto Tempo deal in burgeoning cosmetics sector
Toronto Tempo, the first franchise to join the WNBA from outside of the USA, has agreed its first sponsorship agreement with LVMH-owned beauty brand Sephora Canada.
Reebok builds on basketball with WNBA deal
Resurgent sports and lifestyle brand Reebok has signed an ‘authorised footwear supplier’ deal with the Women’s National Basketball Association (WNBA).
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WNBA Finals break TV record in overtime
The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.
WNBA expands Finals amid surge in popularity
The WNBA has announced plans to expand its end-of-season playoffs on the back of a hugely successful 2024 campaign driven by the emergence of superstar rookie Caitlin Clark.
Rising Stars title rights form part of Castrol’s NBA deal
Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA).
WNBA doubles down on betting partners with DraftKings
Fantasy gaming and sportsbook operator DraftKings has signed up as the second official betting partner of the Women’s National Basketball Association (WNBA), joining its rival FanDuel.
Brink to be focal point of New Balance’s WNBA foray
US sportswear brand New Balance has signed a non-exclusive sponsorship agreement with the WNBA that will enable it to amplify its existing endorsement deal with Los Angeles Sparks forward Cameron Brink.
Clark follows in Jordan footsteps with Wilson sponsorship
The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Clark’s WNBA debut delivers ESPN best league ratings since 2001
Caitlin Clark's WNBA debut on ESPN2 and Disney-owned streaming platforms drew an average of 2.1 million viewers, generating the highest viewership of a league game since 2001 and best ever for ESPN.
Tanenbaum’s KSV to shell out $50m for WNBA expansion franchise in Toronto
The Women's National Basketball Association (WNBA) is to expand into Canada for the first time in 2026, when Toronto joins as the 14th team
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.