National Basketball Association (NBA)

Basketball
Licensing & Merchandising

The 2K arm of Take-Two Interactive has reached an agreement to extend and expand deals with the NBA and WNBA, including the launch of a content venture.
Basketball
Sponsorship & Marketing

The travel website has made its first entry in US women's sport through a multi-year joint sponsorship with the Women’s National Basketball Association (WNBA) and NBA.
Basketball
Sports Betting

The NBA has become the latest major league to express concerns over the expansion of sports predictions markets, urging greater regulatory oversight.
Basketball
Sponsorship & Marketing

The NBA’s Phoenix Suns and the WNBA’s Phoenix Mercury are in the market for a new stadium-naming sponsor after Footprint downgraded its $9m (€8.6m)-per-annum deal covering their home arena.
Basketball
Media

Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Basketball
Governance

The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.
Basketball
Media

Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Multiple Sports
Sponsorship & Marketing

Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Basketball
Sponsorship & Marketing

Castrol will have a prominent presence at the National Basketball Association (NBA) All-Star Weekend as part of its new sponsorship of the NBA and Women’s National Basketball Association (WNBA). 
Basketball
Media

The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
Baseball
Finance & Law

Major League Baseball has piled the pressure on Diamond Sports Group, claiming it will consider "more drastic" legal action should the firm's emergence from bankruptcy not be accelerated
Basketball
Media

The National Basketball Association has filed a motion to dismiss the lawsuit lodged by Warner Bros. Discovery over its rejection of a matching rights proposal
Basketball
Media

Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Basketball
Media

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
Basketball
Finance & Law

Boston Basketball Partners, ownership group of the Boston Celtics National Basketball Association franchise, has announced plans to sell all of its controlling shares in the team, just weeks after winning…
Basketball
Fan Engagement

Nearly 70 per cent of the NBA's social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly global…
Multiple Sports
Sports Betting

A 78-per-cent jump in Sportradar’s Q1 sports rights costs on the back of its new ATP agreement and first season of an NBA extension contributed to a narrow net loss but the company claims to be already f…
Multiple Sports
Media

Disney is confident of retaining its National Basketball Association rights ahead of a new deal that would begin in 2025, chief executive Bob Iger has declared