Two Circles

The Uefa Women’s Champions League will be streamed across Europe to Disney+ subscribers during the 2025-30 cycle, while a European Broadcasting Union (EBU) deal will ensure a level of free-to-air exposure, SportBusiness understands.

Two Circles, the self-proclaimed data-driven sports marketing agency, has strengthened its commercial leadership team with the appointment of Melissa Brown as business development director

Two Circles has cemented its position in women’s professional football by being appointed the exclusive sponsorship sales agency for the Women’s Super League and Women’s Championship in a deal involving the sale of new 'Principal Sleeve' sponsorship inventory.

Two Circles has lost one of its leading executives in North America after Adam Davis called time on his three-and-a-half-years at the sports marketing agency

Centralised sponsorship revenue from the Uefa Women’s Champions League reached nearly €9.8m ($10.8m) last season but the competition still relied on €10m of “cross-financing” from the men’s clubs competitions.

The Two Circles agency has deepened its global media rights presence with an agreement to distribute French rugby union’s Top 14 from 2025-26 to 2031-32.

The agreements, announced today (Friday), bring GST to 189 territories globally across 21 broadcasters.

Grand Slam Track (GST), the new professional track league spearheaded by Michael Johnson, has secured widespread exposure across Europe and Asia through a rights deal with Warner Bros. Discovery brokered by Two Circles.

The media rights sales process for the new Uefa Women's Champions League cycle will begin on January 3, the first to be run by Two Circles and with bids for five seasons invited.

The media agency operation formed out of Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies.

Two Circles has finalised an agreement to acquire the Spring Media agency as it moves into broadcast rights sales for the first time, also adding production and direct-to-consumer streaming capabilities…

Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.

Two Circles is targeting further US growth after taking on investment from Otro Capital, the New York-based sports private equity firm, and David Blitzer, the American billionaire and multiple sports team owner.

Two Circles is in advanced stage discussions to acquire the Spring Media agency as it looks to scale up its broadcast rights distribution capabilities, SportBusiness understands

World Rugby has expanded its relationship with Two Circles to make it the governing body's principal sponsorship and digital sales agency, almost two years since deciding to centralise the bulk of its commercial and media operations.