Euroleague Basketball

As it celebrates its 25th birthday, Euroleague Basketball finds itself, temporarily at least, in defensive mode

Euroleague Basketball remains open to selling a minority stake in the organisation to a private equity firm, despite a failed process with BC Partners towards the end of 2024.

Germany's Alba Berlin is swapping EuroLeague for the rival Basketball Champions League (BCL), citing the changing landscape of the sport on the continent given the NBA's aggressive expansion plans.

Against a backdrop of potentially widespread change in the European basketball landscape, Israeli pay-television broadcaster the Sports Channel has renewed its EuroLeague rights until 2030-31 in a deal with the IMG agency.

Saran Media Group has extended its exclusive hold on EuroLeague and EuroCup media rights in Turkey through to the end of the 2028-29 season

IMG is to continue its wide-ranging media rights distribution, sponsorship sales support, consultancy and service provision role with Euroleague Basketball for another 10 years after both parties committed to a new agreement.

In a sports market dominated by prophecies of doom and gloom, Europe’s top-tier club basketball property could be positioned perfectly to buck any negative trend.

Euroleague Basketball has agreed terms to take its Final Four to Abu Dhabi at the end of the current 2024-25 season. The agreement is not yet fully signed off but has been voted on by member clubs

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.

Euroleague Basketball has claimed a first for European sport by introducing new rules including those akin to the NBA’s luxury tax system.

Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.

Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.

Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…

Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency, has agreed a deal with audience engagement platform LiveLike to improve the fan experience offering of the EuroLeague TV direct-to-consumer service.