SUMMARY
Earlier this year, we asked our readers for their thoughts and predictions about the global sporting landscape in 2025. The 15-question online survey was sent by email, with 589 respondents from around the world and across all sports industries completing it.
We wanted to know how sports leaders think their region is going to fare this year (from audience growth, to the average value of media rights deals); the key areas their organisation will be allocating resources to; and what they think are the most critical issues facing the industry at large.
Amongst the findings, one conclusion was clear: sports organisations are prioritising data analytics and advanced technical skills in order to stay competitive, and they’re being proactive about it.
CONTENTS
We asked our audience for their views on the sports industry’s direction of travel. The report focuses on:
- The outlook for 2025
- The data & analytics skills gap
- Pessimism in Europe
- Three key industry challenges
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