SUMMARY
After the disruption and distraction caused by the emergence of LIV Golf, this report examines the current state of play for the men’s and women’s tours: from shifting media rights dynamics, to evolving sponsorship strategies, and rising prize purses. It also explores where opportunities for growth and engagement exist – whether that’s through innovative formats like Tomorrow’s Golf League (TGL), or the rise and rise of YouTube creators redefining how fans interact with the game.
Combining granular data and in-depth reporting from SportBusiness with the insights from senior executives and leading experts, this is an evidence-backed overview of golf’s current state. And a detailed forecasting of its future.
free executive summary
CONTENTS
In this report you’ll get the inside track on:
- Introduction
- The current state of play
- The PGA Tour – Reinventing the flagship
- The PGA Tour vs LIV – A power struggle nears its resolution
- DP World Tour – Adapting to survive
- The Majors – Tradition amid the turbulence
- New Frontiers – Attracting the next generation
- Women’s Golf – Untapped potential
- The Ryder and Solheim Cups – The price of prestige
- The Outlook for Golf
We blend granular data and in-depth SportBusiness journalism with insights from senior executives, media rights specialists, and experts in production, content, and technology.
KEY AREAS
- How the dust will settle between the PGA Tour and LIV Golf as a resolution nears – and whether fans will be appeased.
- The commercial strength of the PGA Tour, and how it’s investing to build its international audience.
- Whether women’s golf can seize the opportunity in front of it amid rising revenues and global audiences.
- Where new opportunities for fan engagement lie in the creator economy – and how the tours are adapting their approach.
- How strategic partnerships are reshaping the economic and administrative landscape.
WHY YOU NEED THIS REPORT
- Expert analysis that details the key factors affecting the commercial health of golf: from revenue streams and investment, to innovation and tradition.
- Access to the most accurate and comprehensive values when it comes to media rights deals and sponsorship values globally.
- Understand the key macrotrends and shifts across the sport, with competing properties, strategic alliances and growing markets.
- Off the record commentary from senior leaders giving the truth behind the numbers – with nuanced insights not found in the mainstream media.
- See where the key growth opportunities lie for golf as the leading tours jostle for position in a fragmented landscape.
