Sub-Saharan Africa

Rugby Union
Sponsorship & Marketing

SA Rugby has completed its revamped kit sponsorship portfolio after announcing a four-year extension with gambling brand Betway.
Football
Media

New World TV’s contract to broadcast leading Confederation of African Football (CAF) tournaments is once again being fully implemented after the governing body negotiated an end to its dispute with the broadcaster.
Football
Media

Iris Sport Media has struck a host of free-to-air television deals for the Fifa Club World Cup in sub-Saharan Africa, including in the region’s only participating nation South Africa.
Rugby Union
Sponsorship & Marketing

Emirates, a major supporter of rugby union worldwide, is to sponsor European Professional Club Rugby (EPCR), replacing regional rival Qatar Airways in the airline category.
Multiple Sports
Media

The end of Canal Plus’ Uefa Champions League sublicensing deal with Altice in France plus a “tough comparable” with the first three months of 2024 both contributed to a 2.5-per-cent quarterly revenue drop at the pay-television broadcast group.
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has extended its controversial sponsorship deal with Visit Rwanda until the end of the 2027-28 season.
Multi-sport
Events

The future of the Commonwealth Games appears secure for at least the next decade after seven nations and territories expressed an interest in hosting the event in 2030 and beyond.
Rugby Union
Sponsorship & Marketing

SA Rugby has announced First National Bank (FNB) as the new front-of-shirt sponsor of the Springboks in an expansion of the bank's deal with the South African rugby union federation
Rugby Union
Sponsorship & Marketing

SA Rugby will undertake a complete overhaul of the Springboks' sponsorship structure after the governing body announced the end of its front-of-shirt deal with telco MTN
Multiple Sports
Media

Canal Plus displayed revenue growth of 3.6 per cent in 2024 but the pay-television broadcaster’s share price has fallen by around 40 per cent since listing on the London Stock Exchange (LSE) in December.
Football
Media

DAZN has continued its Fifa Club World Cup sublicensing spree, appointing the Iris Sport Media agency to distribute the tournament across sub-Saharan Africa.
Rugby Union
Sponsorship & Marketing

The iconic Ellis Park in South Africa is searching for a new naming rights sponsor as Emirates exits its agreement with both the rugby stadium and United Rugby Championship (URC) side The Lions.
Cricket
Sponsorship & Marketing

Macron has strengthened its investment in cricket with a five-year deal to manufacture kits for Cricket South Africa (CSA), replacing fellow Italian sportswear firm Lotto
Football
Media

Infront will continue to sell free-to-air media rights to the English Premier League in sub-Saharan Africa for three more seasons and has added FA Cup rights sales in the region to its mandate.
Rugby Union
Finance & Law

US private equity fund Ackerley Sports Group (ASG) is to pursue a new deal to secure the commercial rights to South Africa’s Springboks rugby team and could work with a rival local bid that scuppered i…
Multiple Sports
Media

Plans for Canal Plus to list on the London Stock Exchange (LSE) have been overwhelmingly backed by shareholders of owner Vivendi as the France-based pay-television broadcaster enters a new era of international…
Rugby Union
Finance & Law

The South African Rugby Union has rejected a proposal from US-based Ackerley Sports Group (ASG) to invest in its commercial rights after details of a bid from a domestic consortium were made public.
Multiple Sports
Industry Moves

Marc Jury is to depart as chief executive of MultiChoice South Africa in March, after almost a decade with the leading sub-Saharan African pay-television group