Serbia

The Infront agency has become involved in Formula 1 for the first time, striking two key broadcast deals in the Balkans with Arena Sport and CME.

Czech broadcaster TV Nova has made Anna Lenerova its director of sports acquisition and pay-television channels following the recent merger of its international streaming service Voyo and O2’s television offerings.

Telekom Srbija and United Group have finally called time on their years-long battle for sports rights supremacy in the Balkans, after United agreed deals worth €1.5bn to sell almost all of its non-EU media businesses.

Balkan broadcaster Arena Sport has secured more content for its new combat sports channel in a “multi-year” deal to broadcast Ultimate Fighting Championship (UFC).

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.

The European Broadcasting Union’s 12-market deal with DAZN for sublicensed rights to the Uefa Women’s Champions League final includes commitments from public broadcasters in the Nordic countries of Fin…

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]

The International Mixed Martial Arts Federation (IMMAF) has announced that its 2022 World Championships will take place in Belgrade

Belgrade will stage wrestling’s World Championships for the second consecutive year in 2023 after United World Wrestling (UWW) confirmed Russia will again be denied hosting rights.

The 2022 EuroLeague Final Four has been relocated from Berlin to Belgrade, the European club basketball competition has announced

Helbiz Media, a division of US micro-mobility company Helbiz, has agreed a content deal with Facebook for Serie B, the second tier of domestic club football

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners

The Protocol Sports Marketing agency has been appointed as the exclusive media rights distributor for the International Boxing Association’s (Aiba) Men’s Boxing World Championships, which take place in …

European Leagues, the body of European football leagues, has gone to market early with the centralised fastpath data rights to league and cup competitions organised by a total of 18 different league bodies…

Arena Sport, the pay-television broadcaster owned by Serbian telecoms operator Telekom Srbija, has landed rights in the Balkan region to the English Premier League in a six-season deal

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

Telekom Srbija, the state-owned Serbian telecoms operator, has expanded an agreement with Discovery to offer customers access to a number of the media group’s channels, including Eurosport.

United World Wrestling (UWW) has moved to switch the hosting rights to its 2022 and 2023 Senior World Championships in order to fall in-line with the Court of Arbitration for Sport’s (CAS) ruling on t…