Poland

Football
Sponsorship & Marketing

Cryptocurrency exchange Zondacrypto has reaffirmed its commitment to the Polish market by expanding its deal with football club Raków Częstochowa to include stadium naming rights.
Multiple Sports
Media

The end of Canal Plus’ Uefa Champions League sublicensing deal with Altice in France plus a “tough comparable” with the first three months of 2024 both contributed to a 2.5-per-cent quarterly revenue drop at the pay-television broadcast group.
Multiple Sports
Media

Canal Plus displayed revenue growth of 3.6 per cent in 2024 but the pay-television broadcaster’s share price has fallen by around 40 per cent since listing on the London Stock Exchange (LSE) in December.
Biathlon
Host Broadcast & Production

New AI-based shooting range cameras fully incorporated at the Biathlon World Championships, which got underway today, are designed to drive a higher audience for the sport ahead of negotiations for rights deals beyond 2030.
Football
Media

Pay-television broadcaster Canal Plus has won back exclusive English Premier League rights in Poland as incumbent rights-holder Viaplay winds up its operations in the country
Motorsport
Media

Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.
Multiple Sports
Events

Building on previous declarations from President Andrzej Duda and Prime Minister Donald Tusk, Poland is rolling out a strategy that intends to culminate in its first Olympics.
Football
Media

Eleven Sports is now the sole Ligue 1 broadcaster in Poland after signing off on a five-season rights deal
Football
Media

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…
Football
Media

Viaplay's impending exit from Poland as part of a wider international retrenchment will result in a new Bundesliga broadcaster in the country as rights return to Eleven Sports.
Football
Media

TVP again fell victim to a cyber-attack which impacted on its coverage of Poland’s games at Uefa Euro 2024, with the public broadcaster having to resort to back-up measures on Friday.
Handball
Events

The 2029 and 2031 editions of both the men’s and women’s World Handball Championships will be held in Europe, extending the International Handball Federation (IHF)’s reliance on the continent as the host of its flagship events.
Football
Media

Lega Serie A continues its piecemeal international rights sales strategy, picking off markets in direct deals, and has now issued an RFP in Poland, SportBusiness understands.
Football
Media

Pay-television broadcaster Canal Plus Polska has acquired exclusive rights to the Uefa Champions League from 2024-25 to 2026-27, strengthening its hold on club football broadcasting in Poland.
Handball
Events

The European Handball Federation (EHF) has taken the unprecedented step of awarding hosting rights for the 2026 Women’s Euro to five countries: Poland, Romania, Czech Republic, Slovakia and Turkey.
Speedway
Media

Polish pay-television broadcaster Canal Plus Polska is to remain the home of the PGE Ekstraliga, the country's top speedway league, until at least the end of 2028 after extending its exclusive rights deal
Mixed Martial Arts
Media

Polish commercial and pay-television broadcaster Polsat has extended its exclusive rights to the Ultimate Fighting Championship in a multi-year deal announced today (Monday)
Football
Media

Matches from Poland’s Ekstraklasa are returning to free-to-air television in the country after TVP finally settled the details of a sublicensing agreement with pay-television broadcaster Canal Plus.