Greece
United strengthens Greek presence with Alpha stake
Greek commercial broadcaster Alpha TV is soon to be half-owned by United Media group in a consolidation of market power.
DAZN enters Greece via ‘strategic’ Antenna tie-up
DAZN has entered the Greek market through a multi-year deal with the Antenna Group that starts with both media companies showing the Fifa Club World Cup, which begins tomorrow (Saturday).
Fifa issues World Cup ITTs in Greece, Cyprus
Greece and Cyprus are the latest European markets in which Fifa has issued invitations to tender (ITTs) for media rights to the next two men's World Cups
Greek league pair propose centralised rights model
AEK Athens and Panathinaikos, two of the Greek Super League’s leading clubs, have put forward an alternative proposal for the central management of domestic media rights sales.
Greek Super League domestic tender shorn of ‘big five’
The Greek Super League is to sell collective domestic broadcast rights to nine of its 14 top-tier clubs with the ‘big five’ teams expected to pursue individual agreements.
Greek Basketball League stays FTA in ERT renewal
Greek public broadcaster ERT has extended its broadcast rights deal with the Greek Basketball League for another three seasons
Greek pay-TV rivals unify offerings to combat piracy
Rival Greek telcos Nova and OTE have overhauled their pay-television distribution approach by agreeing to cross-supply their sports channels in a bid to tackle rampant piracy and offset churn.
Mega TV consolidates position as Greece’s Champions League FTA home
The Uefa Champions League will continue to get a weekly free-to-air window in Greece, after commercial broadcaster Mega TV sub-licensed a package of rights from pay-television's Cosmote TV
Uefa club competition rights on the market in Greece
Greece is the next market off the block for Uefa and the Team Marketing agency as they look to close out the club competition media rights sales process ahead of the new cycle
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
Bids invited for Greek Cup broadcast rights
The Greek Football Federation (EPO) has initiated a sales process for domestic broadcast rights to the Greek Cup.
The invitation to tender covers the exclusive broadcast rights during the 2023-24 season
Nova renews broadcast deal with PAOK for next two seasons
Nova, the pay-television broadcaster owned by United Media Group, has announced a renewal of its deal with Greek Super League club PAOK for another two seasons, 2023-24 and 2024-25
Premier Sports lands Wimbledon rights in Ireland, Nova renews in Greece
Subscription broadcaster Premier Sports has acquired rights in Ireland to this year’s edition of the Wimbledon Championships.
Cosmote TV’s Michalakis issues warning over sports rights inflation
The current level of spending on sports rights in Greece cannot be maintained, according to Dimitris Michalakis, the long-serving executive director of Cosmote TV, the pay-television arm of the Greek telco
OpenBet makes OPAP latest WLA member signing
Endeavor-owned sports betting entertainment company OpenBet has agreed a long-term deal with Greek gaming company OPAP
Euroleague extends United Media deals in Greece, Cyprus and Balkans
Euroleague Basketball has renewed its exclusive rights deals with United Media-owned broadcasters Nova and Sportklub for five more seasons, from 2023-24 to 2027-28.
Stoiximan signs record Greek Super League title deal
Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25.
SportBusiness understands the agreement is worth €9.5m ($10.1