France

The local organising committee for the 2030 Winter Olympic Games in the French Alps has made its first significant commercial hire as it aims to hit its €2bn ($2.3bn) budget.

The French Football Federation (FFF) has pushed back the domestic broadcast rights auction for the Coupe de France as it awaits clarity over the Ligue 1 and Six Nations broadcast picture

Relations between France's Professional Football League and Canal Plus finally look to have been repaired, with the country's largest pay-television broadcaster wanting an active role in the proposed new LFP channel.

BeIN Sports is to remain the home of the Bundesliga in France, the biggest exporter of foreign talent to the German top flight, until at least the end of the 2028-29 season.

Renault has announced an early extension to its sponsorship agreement with Roland Garros, securing its relationship until at least 2031 and continuing to enjoy net branding rights.

French commercial broadcaster TF1 has opted to alleviate some of the costs associated with acquiring rights to this year’s Uefa Women’s Euro and Women’s Rugby World Cup in a sublicensing deal with France Télévisions.

The success of the domestic sponsorship sales programme was a key factor in helping the organising committee for 2024 Paris Olympic and Paralympic Games secure a final profit of €76m ($86.8m) on total revenues of €4.48bn.

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement that also encompasses the wider portfolio of promoter ASO.

LFP Media, the commercial arm of the French Professional Football League (LFP), has issued an invitation to tender which would help it define the level of production taken in house for its new direct-to-consumer subscription offering.

PSG's demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver viewing records, whereas TV8 in Italy did register a record.

Talks between the French Professional Football League (LFP) and DAZN regarding a co-operation over a league channel from 2025-26 onwards have been extended

Ligue 1 club OGC Nice has signed a long-term kit agreement with Italian manufacturer Kappa, ending its association with troubled sportswear brand Le Coq Sportif

France Télévisions is to continue its long-held free-to-air coverage of European Professional Club Rugby (EPCR) tournaments until the end of the 2029-30 season.

TF1 is the new domestic free-to-air broadcaster for French national basketball team games at major Fiba competitions in an agreement that runs to 2029.

Crédit Agricole has become the first-ever title sponsor of the Coupe de France in a deal set to exceed eight figures over its three-season term.

Airbnb has agreed a deal to sponsor the Tour de France and Tour de France Femmes six years after an agreement with the Olympics provoked the ire of Paris city authorities.