Balkans

Czech broadcaster TV Nova has made Anna Lenerova its director of sports acquisition and pay-television channels following the recent merger of its international streaming service Voyo and O2’s television offerings.

The UIM E1 World Championship, the all-electric raceboat series, has announced plans for a new event in Croatia in June

Infront has finalised the sale of Bundesliga rights from next season to broadcasters in nine European territories, 10 months on from it being announced as the agency responsible for sales in those markets.

LaLiga has initiated a media rights sales process in Bulgaria as it targets another agreement of up to five seasons in length, SportBusiness understands.

Telekom Srbija and United Group have finally called time on their years-long battle for sports rights supremacy in the Balkans, after United agreed deals worth €1.5bn to sell almost all of its non-EU media businesses.

Balkan broadcaster Arena Sport has secured more content for its new combat sports channel in a “multi-year” deal to broadcast Ultimate Fighting Championship (UFC).

The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.

Commercial and pay-television broadcaster bTV and Telekom Austria-owned telco A1 have renewed their rights in Bulgaria to Uefa club competitions, ahead of the current three-year deals ending this Saturday with the Champions League final. 

Warner Bros. Discovery has retained exclusive rights to Wimbledon in 11 European markets in a play designed to drive consumers to its new Max streaming service being rolled out across the continent

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

Fifa has turned to the Balkans in its media rights sales process for the next two men's World Cups, launching invitations to tender (ITTs) in eight countries.

Fifa has issued tenders in six Central and Eastern European countries for media rights to the 2026 and 2030 men's World Cups as it seeks to maximise the commercial impact of improved qualification prospects for Europe's mid-tier nations.

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards

Domestic club football in Albania has a new home after general interest channel MCN TV agreed a three-year contract following on from the termination of a deal with streaming platform Oversport

Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring