Italian Serie A

Football
Sponsorship & Marketing

Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in long-term renewals with its two top-tier sponsors.
Football
Sponsorship & Marketing

Juventus has returned to the cryptocurrency exchange sector to fill one of its most valuable assets - branding rights on the shirt sleeve of the Italian club’s men’s team.
Football
Sponsorship & Marketing

Lega Serie A is set to announce a sponsorship agreement with Bazr, the emerging ‘live social commerce app’ that blends online shopping with influencer marketing, SportBusiness can reveal.
Football
Sponsorship & Marketing

Bancomat has struck a two-season sponsorship deal with Lega Serie A to support its repositioning as a digital payments brand.
Football
Fan Engagement

Top-tier European clubs Tottenham Hotspur and Genoa CFC have signed short-term deals with streaming platform Netflix to promote the forthcoming second season of the Korean survival game series Squid Game
Football
Governance

Three candidates are in place to stand against, or replace, Lorenzo Casini as president of the organising body of the top division of Italian club football
Football
Media

Serie A's blackout in France is finally over after L'Équipe, the digital terrestrial and streaming broadcaster, struck a two-season deal with the Italian league.
Football
Sponsorship & Marketing

Juventus has filled one of the vacant positions on its men's team shirt, announcing global asset management firm Azimut as the new sleeve sponsor while TikTok has upgraded to shirt sponsor of the club's women's team.
Football
Finance & Law

Juventus has seen its annual losses widen to €199.2m, but has spelled out its expectation that operating result and cash flow are soon set to be in the break-even range.
Football
Media

Esports, gaming and media company Galaxy Racer (GXR) has announced that it has secured broadcast rights to three of Europe’s top football leagues on the Indian subcontinent in deals ranging from four to six seasons.
Football
Media

Ligue 1 and Serie A are taking different direct-to-consumer paths in the UK and Ireland as top European leagues seek alternative routes to rights monetisation amid tough media market conditions internationally.
Football
Sponsorship & Marketing

Newly promoted Como 1907 has allocated its sleeve sponsorship rights to an Indonesian consumer electronics brand owned by the Djarum Group that purchased the club in 2019.
Football
Media

Saran Media has continued to build its European football portfolio, acquiring Serie A rights in a host of Central Asian and Eastern European territories in a mix of three- and five-season deals.
Football
Media

Serie A will remain on Match TV in Russia until at least 2029 as - unlike some other high-profile properties - the league continues to have uninterrupted coverage in the country.
Football
Media

Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage
Football
Media

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A
Esports
Licensing & Merchandising

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Football
Media

DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December