Los Angeles, CA | Dubai, UAE – The World Bowling League (WBL), revealed today its first franchise team: Team OMG, owned by Los Angeles Dodgers superstar and world-class bowler Mookie Betts, who will be joined by his lifelong friend and business partner with The One Marketing Group, Cam Lewis. The announcement marks the official launch of the WBL’s franchise lineup, setting the stage for a transformative era in the sport of bowling. Betts, with his deep passion for competition and community, is an ideal trailblazer to lead this movement.
The WBL, announced in 2024, combines new rules, mixed-gender teams, iconic locations, and dynamic team-based gameplay to reimagine the sport of bowling, which is already played by hundreds of millions of people across the world. The WBL, via multiple broadcasting deals in place, will deliver fast-paced bowling action across key markets around the world. The league aspires to elevate bowling to a mainstream spectator sport like never before, while providing a global stage for the bowling athletes.
Mookie Betts is a three-time World Series champion, eight-time All-Star, six-time Gold Glove Award-winner, seven-time Silver Slugger Award-winner, and MVP-winner. Betts is also a lifelong bowling enthusiast who is ready to lead a new era for the sport.
“Bowling has always been my home away from the diamond,” said Mookie Betts. “It’s a sport of precision, mindset, and community – values I’ve carried my entire career. With Team OMG, we want to inspire bowlers and fans everywhere, showing them that bowling has the excitement and the commercial appeal to compete with the world’s best sports leagues. We’re excited to partner with Adi and the World Bowling League and look forward to bowling along with our team in New York, Dubai, Singapore and more exciting locations.”
The WBL is owned and operated by League Sports Co. (LSC), a pioneering sports tech holding company that is committed to pushing the boundaries of sports and entertainment. LSC invests in and operates cutting-edge sports brands and adapts them to the ever-evolving digital era.
“We are here to break boundaries, unite communities, and bring bowling into the spotlight,” said LSC Founder and CEO Adi K Mishra. “Mookie Betts and Team OMG embody everything this league stands for – focus, energy, and relentless dedication. Mookie is a world-class athlete, and a true ambassador for bowling. His passion for the game and his vision for its future align perfectly with what we’re building at the World Bowling League.”
At Team OMG, Betts and business partner Cam Lewis are dedicated to building a culture, community, and winning mentality. While setting the tone for the league’s future, Team OMG aims to inspire a new generation of athletes and fans to view bowling in a whole new light. Team OMG’s announcement marks the beginning of a series of exciting franchises in the WBL. With more teams backed by celebrities and iconic sports figures as well as partnerships with global brands to be announced soon, the WBL is poised to make history and redefine the sport.
About World Bowling League
The World Bowling League (WBL) is a global sports league dedicated to transforming bowling into an aspirational product for athletes and fans. With innovative formats, iconic venues, and cutting-edge technology, the WBL aims to elevate bowling to new heights on the global stage.
Follow the journey of Team OMG and the WBL as they change the game, one frame at a time. For more updates, team announcements, and exclusive behind-the-scenes content, visit www.worldbowlingleague.com.
For all media inquiries: media@worldbowlingleague.org
About League Sports Co (LSC)
LSC invests, owns and operates sports assets with a progressive view on sports-anchored media & entertainment, enabled with fan engagement tech. www.leaguesportsco.com/