Snowboarding
Stifel expands US Ski & Snowboard title rights
US Ski & Snowboard (USS) has signed the most lucrative sponsorship deal in its history, a renewal with wealth management and investment banking company Stifel Financial that runs through the 'home' Winter…
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
White lines up investors for snowboarding’s first pro league
The Snow League will debut in the United States early next year and has investment from the likes of Will Ventures, Ares Management funds, David Blitzer and Ryan Sports Ventures
FIS Games to debut in 2028 as host bid process opens
The International Ski Federation (FIS) has launched the bidding process to find a host of the inaugural FIS Games in 2028, four years later than the governing body had initially intended to stage its new…
United Airlines named US Ski & Snowboard sponsor through 2027
United Airlines has been named the official airline partner of US Ski & Snowboard, the national governing body for skiing and snowboarding, in a deal through 2027
European ski associations eye dialogue after pulling CAS challenge against Eliasch re-election
The four national ski associations of Austria, Croatia, Germany and Switzerland have withdrawn their joint appeal to the Court of Arbitration for Sport (CAS) concerning the controversial re-election of…
Sportradar to monitor growing betting interest in skiing and snowboarding
The Sportradar Integrity Services division of sports technology company Sportradar has entered into a multi-year agreement with the International Ski and Snowboard Federation (FIS)
CAS hearing begins into challenge to Eliasch’s FIS presidency
The Court of Arbitration for Sport (CAS) inquiry into the controversial re-election of Johan Eliasch as president of the International Ski and Snowboard Federation (FIS) is expected to roll into 2023 following…
Rubicon Raw Energy signs on as GB Snowsport sponsor
GB Snowsport has boosted its sponsorship portfolio with the addition of the Rubicon Raw Energy drink brand