WWE
TKO’s Q1 financials show revenue drop for IMG
TKO Group Holdings, the parent company of WWE and the Ultimate Fighting Championship (UFC), saw its revenue increase by four per cent to almost $1.27bn (€1.13bn) for the first quarter of 2025, as the IMG agency also came under the organisation’s umbrella.
WWE embraces lucha libre with AAA takeover
WWE has moved to further diversify its offering by acquiring Mexican lucha libre promotion AAA in partnership with sports and entertainment holding company, Fillip
Coca-Cola returns to WWE with Minute Maid deal
Coca-Cola-owned juice brand Minute Maid has become the ‘Official Juice Partner’ of World Wrestling Entertainment (WWE), marking the parent company’s return to professional wrestling after almost 10 years.
TKO revenue hits $2.8bn; UFC settlement tanks profits
TKO Holdings has reported revenue of just over $2.8bn (€2.67bn) in 2024 as the first full year of World Wrestling Entertainment's addition to the group bore fruit on the balance sheet.
Netflix claims 4.9m views for Raw debut
Nearly a year after revealing its biggest foray into sports streaming to date, Netflix streamed its debut 'Monday Night Raw' show this week, announcing 4.9 million views globally.
WWE adds Hogan’s Real American Beer as sponsor
World Wrestling Entertainment (WWE) has signed up the Hulk Hogan-owned Real American Beer as a sponsor in a move which appears consistent with wider ‘anti-woke’ marketing messaging adopted by TKO Group Holdings properties.
Topps wrests back WWE trading card deal
Fanatics-owned Topps is back producing trading cards for World Wrestling Entertainment (WWE) after the sport entertainment giant's troubled relationship with incumbent provider Panini comes to an end.
Sony to lose WWE rights in India to Netflix
World Wrestling Entertainment rights in India will be moving to Netflix next year as part of the streaming giant's mega $5bn (€4.8bn), decade-long global deal.
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
Indianapolis stakes claim to be home of WWE in multi-event hosting deal
World Wrestling Entertainment's three largest stadium events are all heading to Indiana state capital Indianapolis over the next few years in what the promotion today (Monday) called a 'first-of-its-kind'…
TKO builds further UFC-WWE links with new events venture
TKO Live Events Strategy Team to create what is claimed will be one of the strongest live events portfolios in sports and entertainment.
WWE continues overseas events drive with return to Japan
World Wrestling Entertainment (WWE) is to stage three live shows in Japan this summer, marking its return to the country following a five-year absence and further strengthening its commitment to the Asia-Pacific market.
WWE, NBC strike short-term $25m Raw deal; TKO raises 2024 targets
NBCUniversal has agreed a cut-price deal with World Wrestling Entertainment to continue showing 'Monday Night Raw' for the remainder of 2024, until the bumper 10-year global contract with Netflix kicks…
WrestleMania XL hailed as ‘biggest ever’ in turning point for pro wrestling
WWE has announced that WrestleMania XL has become the most-successful and highest-grossing event in company history.
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Joint UFC-WWE revenues hit $1.7bn, net income falls 54 per cent
TKO Group Holdings, the Endeavor-owned public company created by the merger of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), has reported revenue for the 2023 financial…
UFC, WWE agree events deal with Anaheim’s OCVIBE
TKO Group, parent company of UFC and WWE, has agreed what is claimed to be a first-of-its-kind, five-year live events deal with OCVIBE, the $4bn (€3.71bn) sports and entertainment district being developed in Anaheim.
Live WWE programming returning to Germany with Bild
Live televised action from World Wrestling Entertainment is to return in Germany tomorrow (Tuesday) for the first time in 10 months, after Bild, the German newspaper and publisher owned by the Axel Springer…