Ultimate Fighting Championship (UFC)
TKO’s Q1 financials show revenue drop for IMG
TKO Group Holdings, the parent company of WWE and the Ultimate Fighting Championship (UFC), saw its revenue increase by four per cent to almost $1.27bn (€1.13bn) for the first quarter of 2025, as the IMG agency also came under the organisation’s umbrella.
Baku adds UFC fight night to event portfolio
The Ultimate Fighting Championship (UFC) has announced plans for its first event in Azerbaijan, with Baku set to host a fight night on June 21
UFC seals far-reaching Meta deal
The Ultimate Fighting Championship has announced a wide-ranging agreement with Meta that incorporates the company’s Facebook, Instagram, WhatsApp and Threads platforms.
TKO revenue hits $2.8bn; UFC settlement tanks profits
TKO Holdings has reported revenue of just over $2.8bn (€2.67bn) in 2024 as the first full year of World Wrestling Entertainment's addition to the group bore fruit on the balance sheet.
Monster Energy signs largest-ever UFC renewal
A decade into its sponsorship of Ultimate Fighting Championship (UFC), energy drink brand Monster Energy has doubled down by signing a record multi-year extension.
DAZN pins down UFC in Germany, Austria
DAZN has signed a three-year extension to its UFC rights deal in Germany and Austria, allowing it to continue to broadcast fights up until and including 2027.
UFC fills wireless sponsor void, opens ESPN talks
The deal with Verizon comes on the same day parent company TKO and ESPN entered into their three-month exclusive negotiating window for US media rights, and further highlights the strong commercial pull of UFC.
Arena Sport lands UFC for new combat sports channel
Balkan broadcaster Arena Sport has secured more content for its new combat sports channel in a “multi-year” deal to broadcast Ultimate Fighting Championship (UFC).
UFC stays on Match TV in Russia in multi-year deal
Russian broadcaster Match TV has renewed its deal to broadcast Ultimate Fighting Championship (UFC) in a multi-year deal
Pepperstone opts for Asia-focused UFC sponsorship
Australian online trading platform Pepperstone has pivoted its sponsorship strategy to mixed martial arts (MMA) after signing a regional deal with Ultimate Fighting Championship (UFC).
UFC takes AI plunge with global IBM deal
The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
UFC lands multi-faceted, global Kick deal
Kick, which holds an existing relationship with American fighter Max Holloway, has signed a wide-ranging media and sponsorship deal with the UFC
Shapiro details UFC vision before TKO-ESPN talks
TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
TKO agrees $375m settlement in UFC lawsuit
TKO Group, parent company of the Ultimate Fighting Championship, has reached an agreement to pay $375m (€336.6m) to settle an antitrust action brought by former UFC fighter Cung Le, with another lawsuit pending.
TKO raises full-year guidance as Q2 revenue jumps to $851.2m
TKO Group, the Endeavor-owned parent company of WWE and the Ultimate Fighting Championship, has raised its full-year guidance after posting new quarterly records for revenue and adjusted earnings.
TKO, ex-UFC fighters head to court as $335m deal rejected
A proposed settlement between Ultimate Fighting Championship parent company TKO Group Holdings and former fighters has been rejected by a judge presiding over the case, with the lawsuit now facing the possibility of being settled in court.
Riyadh Season grows international footprint in multi-faceted UFC alliance
Riyadh Season, the annual Saudi Arabian state-funded festival hosted in the capital, is continuing to branch out beyond its borders, with a new sponsorship deal struck with the Ultimate Fighting Championship (UFC).
UFC switches to Starzplay in Mena as UAE ties deepen
Starzplay has secured an exclusive multi-year deal for UFC rights in the Middle East and North Africa, a region in which the mixed martial arts behemoth has cemented its position over recent years