Fifa World Cup

Football
Sponsorship & Marketing

Olympic TOP sponsor Airbnb has struck a deal with Fifa to become a supporter of three major tournaments in the Americas over the next three years, including the Club World Cup which kicks off in just over 48 hours.
Football
Media

Deutsche Telekom is poised to announce the acquisition of rights to the 2026 Fifa World Cup, in a move which would see the telecoms operator act as a gatekeeper for the tournament’s media rights in Germany.
Football
Sponsorship & Marketing

Global drinks group Diageo has signed as the ‘Official Spirits Supporter’ in the Americas for the 2026 World Cup, hosted by the US, Canada and Mexico.
Football
Media

New Zealand's qualification for their first men's Fifa World Cup in 16 years could spark a rare bidding war in the country for rights to forthcoming tournaments.
Football
Industry Moves

Sports marketer Sarah Kendall has been appointed head of commercial partnerships at the Football Association (FA), as the English governing body returns to the Fuse agency to fill a key commercial role.
Football
Media

Fifa continues to go to market in the final territories where media rights for next year’s World Cup are yet to be sold, launching an invitation to tender (ITT) in the Caribbean.
Football
Media

Greece and Cyprus are the latest European markets in which Fifa has issued invitations to tender (ITTs) for media rights to the next two men's World Cups
Football
Sponsorship & Marketing

Mexican bank Banorte has agreed to take on the naming rights to the Azteca Stadium in Mexico City as part of a loan deal to help fund the stadium's revamp in time for the 2026 World Cup, hosted in the US, Canada and Mexico.
Football
Media

Fifa has gone to market in Thailand with media rights to the next men's World Cup, with pay-television operators able to bid to show the tournament for the first time following a change in regulation.
Football
Media

Invitations to tender (ITTs) for media rights to the next two Fifa World Cups have been issued in nine countries where European Broadcasting Union members are the established tournament broadcasters
Football
Sponsorship & Marketing

UK telco EE will continue as the exclusive lead partner of all 'Home Nations' football teams until 2028 through a series of agreements encompassing each of the four national associations.
Football
Media

Now TV, the pay-television arm of Hong Kong telco PCCW, appears well positioned to acquire rights to the 2026 Fifa World Cup following the expansion of the tournament to 48 teams and 104 matches
Football
Media

An invitation to tender (ITT) has been issued in Spain for broadcast rights to the men’s Fifa World Cups in 2026 and 2030, the latter of which will be co-hosted by the country.
Football
Media

The expansion of the men's World Cup to 104 matches leaves public broadcasters ARD and ZDF looking for partners or to sell on rights after Fifa went to market in Germany.
Football
Media

Russian broadcaster Match TV has secured exclusive rights to the 2026 Fifa World Cup, to be hosted across the US, Canada and Mexico
Football
Media

The BBC and ITV are to extend their uninterrupted live coverage of the Fifa World Cup in the UK to 17 editions after securing rights to the next two men's tournaments
Football
Licensing & Merchandising

Fifa has begun the hunt for a head of licensing and retail as it looks to capitalise on the commercial opportunities afforded by the 2026 World Cup in North America
Football
Events

Fifa has awarded 2034 World Cup hosting rights to Saudi Arabia, demonstrating the unprecedented level of influence that the Middle Eastern nation now holds with the world governing body and its president, Gianni Infantino.