WTA Tour
Verizon sponsorship spans ATP, WTA Tours
Verizon has signed a multi-year regional sponsorship agreement spanning US tournaments on the ATP Tour and WTA Tour in the latest example of a forging of closer commercial ties between the two rights-holders.
WTA turns to Wasserman to find its top-tier sponsor
The Wasserman agency has been brought on board by WTA Ventures to secure a new ‘Premier Partner’ for the women’s professional tennis tour that will usurp current title sponsor Hologic.
ESPN Brasil renews ATP as tennis interest surges
Pay-television broadcaster ESPN Brasil is poised to retain rights to the men’s tennis tour in an exclusive deal running from 2025 until 2029.
Gillette Venus, WTA sign community-focused deal
Gillette Venus will organise community tennis events as part of a new sponsorship agreement with the Women’s Tennis Association.
WTA Ventures spearheads women’s tennis rebrand
The Women’s Tennis Association (WTA) has announced a rebrand as part of its efforts to grow women’s tennis. The changes include a new logo, mission statement and slogan ‘Rally the World’.
Tencent deal fortifies WTA Tour return in China
Tencent has secured non-exclusive rights for 2025 to the WTA Tour, deepening the women’s tour’s normalisation of ties with China.
Tennis Channel nets ‘home’ events in French launch
Pay-television broadcaster Tennis Channel has continued its international expansion, with the launch in France this week on a free-to-air basis armed with rights to lower-tier tournaments
Year in Review – Tennis in 2024
Saudi Arabia dominated the tennis headlines throughout 2024, but the season ended with a strong Italian influence off the court, as well as on it
Why tennis is stealing China’s sporting spotlight
This summer’s China tennis swing shattered records as the sport surges as one of the country's most popular.
EXCLUSIVE: DAZN streaming ends WTA’s Mena blackout
WTA Tour broadcast coverage has returned to the Middle East and North Africa following a near three-year blackout with DAZN committing to free streaming until the end of the 2024 season, SportBusiness…
Learing calls time on WTA Media career
Tennis media rights executive John Learing is leaving DAZN after close to a decade heading up the WTA Media joint venture.
Sky, SuperTennis trade US Open, WTA Tour rights
Sky Italia will broadcast the US Open this year and next as part of a two-way sublicensing agreement with SuperTennis amid the sharp rise in success of Italian players
WTA ends CEO search with move for NBA’s Archer
Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
PIF adds WTA sponsorship inventory to nascent hosting, ATP deals
Saudi Arabia’s Public Investment Fund (PIF) has struck a multi-year deal with the Women's Tennis Association that mirrors its agreement with the men's Tour: sponsorship but no equity investment.
DAZN looks to flagship WTA, Fiba events in Mena to stir broadcast interest
Rights sales processes are being issued in Mena for WTA Tour and Fiba basketball, SportBusiness understands, as DAZN’s Broadcast Partnerships arm seeks to maximise the impact of major events in the region and end the Tour blackout.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy