ATP Tour
Emirates adds umpire inventory in ATP extension
Emirates has added the new inventory of umpire sleeve patch advertising to its association with men’s tennis’ ATP Tour in a five-year extension running from 2026 to 2030.
Verizon sponsorship spans ATP, WTA Tours
Verizon has signed a multi-year regional sponsorship agreement spanning US tournaments on the ATP Tour and WTA Tour in the latest example of a forging of closer commercial ties between the two rights-holders.
ESPN Brasil renews ATP as tennis interest surges
Pay-television broadcaster ESPN Brasil is poised to retain rights to the men’s tennis tour in an exclusive deal running from 2025 until 2029.
EXCLUSIVE: Bitpanda nears ATP Tour deal
Austrian cryptocurrency trading platform Bitpanda has held advanced discussions about a sponsorship agreement with the ATP Tour, SportBusiness understands.
Nexo backs Mexico Open, more tennis deals planned
Emerging crypto wealth platform Nexo is planning more sponsorship agreements in tennis after striking an eleventh-hour deal to sponsor ATP 500 tournament the Mexican Open.
Tennis Channel nets ‘home’ events in French launch
Pay-television broadcaster Tennis Channel has continued its international expansion, with the launch in France this week on a free-to-air basis armed with rights to lower-tier tournaments
BeIN renews ATP Tour in Mena region
Pay-television broadcaster beIN Sports has renewed its deal to broadcast tennis’ ATP Tour in the Mena region for four years, from 2025 to 2028, SportBusiness understands.
Year in Review – Tennis in 2024
Saudi Arabia dominated the tennis headlines throughout 2024, but the season ended with a strong Italian influence off the court, as well as on it
U-Next makes first tennis move with ATP acquisition
Streaming platform U-Next has continued its streak of acquisitions in Japan with a deal for exclusive rights to the ATP Tour over the next five years
Why tennis is stealing China’s sporting spotlight
This summer’s China tennis swing shattered records as the sport surges as one of the country's most popular.
BeIN nets ATP rights extension in Australia
Pay-television broadcaster beIN Sports has extended its rights to the ATP Tour in Australia for three further years, from 2025 to 2027, reinforcing its tennis offering in the country
ATP’s mic initiative could fall on deaf ears
The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.
ATP Media revenues breach $200m
ATP Media registered revenues of $202.9m in 2023 and a profit of $4m, SportBusiness understands, thanks in part to the aggregation of ATP 250 rights and the return of the Shanghai Masters for the first time since 2019.
ATP gives green light to in-competition wearables
The initiative aims to usher in a new era of innovative data-led performance analytics and injury prevention in tennis, amid a long-term goal of enhancing the broadcast experience
Tennis TV joins DAZN add-on channels in Latin America deal
DAZN will distribute Tennis TV, ATP Media’s direct-to-consumer service, across Latin America, Brazil and the Caribbean in its latest move in the third-party channels business.
WTA Tour’s China blackout ends with Youku streaming deal
Women's tennis' WTA Tour is back on screens in China for the first time in two years after streaming service Youku acquired the rights in a three-year deal.
Telenet will hope for Belgian renaissance during ATP, WTA renewal
Play Sports, the sports broadcaster operated by Belgian telco Telenet, has retained rights to men's tennis ATP tour and the women's WTA Tour for three more seasons.
ATP lands five-year PIF sponsorship across multiple properties
The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…