ATP Tour
Emirates adds umpire inventory in ATP extension
Emirates has added the new inventory of umpire sleeve patch advertising to its association with men’s tennis’ ATP Tour in a five-year extension running from 2026 to 2030.
Verizon sponsorship spans ATP, WTA Tours
Verizon has signed a multi-year regional sponsorship agreement spanning US tournaments on the ATP Tour and WTA Tour in the latest example of a forging of closer commercial ties between the two rights-holders.
ATP returns to beer sponsor with Stella Artois
The ATP Tour has announced a multi-year global sponsorship with Stella Artois, marking its first central agreement with a beer brand in a decade.
ATP finalises Bitpanda deal, seals Purina tie-up
The ATP Tour has confirmed an official-partner-level deal with crypto exchange Bitpanda, as well announcing a new sponsorship agreement with Nestlé-owned pet nutrition brand Purina Pro Plan.
ESPN Brasil renews ATP as tennis interest surges
Pay-television broadcaster ESPN Brasil is poised to retain rights to the men’s tennis tour in an exclusive deal running from 2025 until 2029.
BeIN renews ATP Tour in Mena region
Pay-television broadcaster beIN Sports has renewed its deal to broadcast tennis’ ATP Tour in the Mena region for four years, from 2025 to 2028, SportBusiness understands.
BeIN nets ATP rights extension in Australia
Pay-television broadcaster beIN Sports has extended its rights to the ATP Tour in Australia for three further years, from 2025 to 2027, reinforcing its tennis offering in the country
ATP’s mic initiative could fall on deaf ears
The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.
WTA follows ATP with closer Saudi ties as Finals head to Riyadh
The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Sportradar, TDI launch betting, media products as deal signed off
Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
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Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
ATP unveils Lexus as new automotive sponsor
The Association of Tennis Professionals (ATP) Tour has announced a major new multi-year sponsorship with Japanese car brand Lexus
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Lampitt: TDI strengthened tennis’ data foundations ahead of landmark tender
Tennis Data Innovations has undergone a process of putting in place “foundation stones” to establish deeper data points in the sport, according to chief executive David Lampitt.
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032