McLaren Racing
EXCLUSIVE: Castore out, Puma in at McLaren
McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, SportBusiness can reveal.
EXCLUSIVE: Right Formula adds five clients in F1
Sports marketing agency Right Formula has reinforced its position in the Formula 1 market by securing five new clients, each of which has a presence in the series
McLaren adds Okta as cyber security sponsor
McLaren Racing has signed up Okta as its latest sponsor from the IT sector, SportBusiness understands
EXCLUSIVE: Lottery operator to become McLaren sponsor
After acquiring the UK's National Lottery licence earlier this year, Allwyn has agreed a major deal to sponsor the McLaren F1 team, SportBusiness has learned.
Haas F1 adds Orion180, Toyota as sponsors
The Haas Formula 1 team has strengthened its commercial portfolio with the double addition of homeowner insurance firm Orion180 and automotive manufacturer Toyota
McLaren wins out in F1 battle for Mastercard
Mastercard’s lengthy consideration of the F1 market has seen it enter into an agreement with McLaren Racing to become a ‘major sponsor’, following a process that saw several F1 teams jostle for Mastercard’s signatu…
McLaren and eBay link up in US-focused deal
McLaren Racing will be sporting a new brand on its car at the upcoming Miami Grand Prix after signing up e-commerce platform eBay as its latest sponsor
EXCLUSIVE: McLaren leads pack of F1 teams hunting major Mastercard deal
MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.
F1 sponsorship market heats up as 2024 season looms
All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Estrella Galicia 0.0 joins McLaren in latest F1 beer sponsorship move
Spanish beer brand Estrella Galicia has rejoined the McLaren Racing sponsorship portfolio after the expiry of its deal with Ferrari.
It will be the organisation's non-alcoholic Estrella Galicia 0
GM ready to join F1 in boost to Andretti’s hopes, AlphaTauri and McLaren sign sponsors
General Motors (GM) has formally registered to join Formula 1 as a power unit manufacturer from 2028 in a move which boosts the prospects of a team owned by Andretti Global, the parent company of Andretti…
McLaren responds to calls to remove Velo branding for Dutch Grand Prix
McLaren Racing is resisting calls from Dutch health organisations to remove branding of tobacco-free nicotine specialist Velo from its car for the upcoming Dutch Grand Prix
McLaren expands Deloitte association to global level, adds sustainability focus
McLaren Racing has extended its agreement with global professional services company Deloitte in a multi-year renewal that expands the association to a global level
McLaren Racing marks latest motorsport move for Salesforce
McLaren Racing has signed up customer relationship management company Salesforce to its sponsorship portfolio
DP World returns to F1 with McLaren
McLaren Racing has signed up logistics company DP World as a sponsor of its Formula 1 team
McLaren expands Castore deal to include Extreme E and Formula E teams
McLaren Racing has extended and expanded its agreement with sportswear brand Castore
Arrow McLaren signs technology sponsor Onsemi
McLaren Racing has announced a new sponsorship between its NTT IndyCar Series team Arrow McLaren SP and semiconductor manufacturer Onsemi
OKX and McLaren to educate fans on responsible investing as they ramp up activation
McLaren and crypto sector sponsor OKX unveiled an eye-catching new livery for the Formula One team’s cars ahead of last month’s Grand Prix in Singapore. It