Freiburg continues kit supplier deal with Nike
German club SC Freiburg has extended its kit supply contract with Nike
SAP latest tech specialist to sponsor Ryder Cup
SAP joins Capgemini as a top-tier Ryder Cup sponsor that places a focus on data-driven technology.
Everton stays local with Hill Dickinson deal
Everton has ended the search for a naming rights sponsor for its new stadium by signing a deal with Liverpool-based law firm Hill Dickinson
EXCLUSIVE: Hamilton deal marks first for Perplexity
After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports via a deal with seven-time world champion Lewis Hamilton
Raków stadium deal firms up Zondacrypto home ties
Cryptocurrency exchange Zondacrypto has reaffirmed its commitment to the Polish market by expanding its deal with football club Raków Częstochowa to include stadium naming rights.
NHL adds Canada-focused deal with Autotrader
The National Hockey League (NHL) has announced a Canada-focused deal with online automotive marketplace Autotrader
CashApp expands WNBA presence to team level
Building on its ambassadorial deal with WNBA star Angel Reese, Cash App has signed a jersey patch agreement with the league's Atlanta Dream.
Nasdaq to bolster client relations in Mercedes deal
Financial marketplace Nasdaq is looking to leverage the B2B opportunities provided by the Formula 1 industry via a sponsorship agreement with the Mercedes team.
Bitpanda reinforces DACH focus with Basel shirt deal
FC Basel makes its first front of shirt sponsor switch for more than 20 years as Bitpanda enhances its DACH market focus.
Aston Martin’s US links grow through Public deal
Aston Martin F1 has taken equity in investment platform Public as part of a new sponsorship as the team's links to the US market continue to grow.