Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, we delve into Netflix’s landmark move – a deal to carry French commercial broadcaster TF1’s linear channels, including its entire sports portfolio. That in the same week streaming surpassed cable and over-the-air viewership in the US for the first time.
Matthew Williams reveals how a new wave of consumer-facing brands sponsoring Formula 1 are providing commercial opportunities at team level, and then Imran Yusuf joins in to explain how the Kings League is disrupting traditional models of media rights distribution.
We also crunch audience and attendance figures at the Fifa Club World Cup, and examine how fans around the world are reacting to it.
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Host: Catherine Davies
Contributors: Jonathan Rest, Martin Ross, Imran Yusuf, Matthew Williams
Editor: Lumi Lehmuskallio
Sources:
1. Netflix enters channel aggregation with TF1 deal
2. YouTube gets global free-to-view rights to NFL game
3. Pressure builds on World Cup Host City Supporter sales
4. Consumer brands predicted to drive F1 team sponsor growth