Olympic Games

New Association of Summer Olympic International Federations (ASOIF) president Ingmar De Vos has reiterated his predecessor’s call for a greater share of Olympic revenues after a figure of $590.1

Honda has been announced as the third ‘founding partner’ of the Los Angeles 2028 Olympics and Paralympic Games in a deal that was facilitated by Toyota’s exit as a Worldwide Olympic Partner.

German ticket marketplace Ticombo has lodged a complaint before the European Commission against the International Olympic Committee and its Organising Committees for the Olympic Games

The organisers of the Los Angeles 2028 Olympic Games have announced their first sponsorship deal this year by making US mortgage lender Pennymac the exclusive mortgage provider of Team USA and the LA28 Ol…

After becoming the International Olympic Committee's first major alcoholic drinks sponsor last year in a deal ahead of Paris 2024, AB InBev has swiftly extended its Worldwide Olympic Partner (TOP) agreement until 2032.

Chinese consumer electronics firm TCL’s Worldwide Olympic Partner (TOP) sponsorship deal will run for two cycles, culminating with the 2032 summer Olympics and Paralympics in Brisbane.

Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, SportBusiness understands

Mexican media behemoth TelevisaUnivision has landed exclusive rights in the country to the next four editions of the Winter and Summer Olympic Games.

A four-year agreement secured by Infront to manage the Olympic broadcast archive sales spells the end of rival IMG’s licensing of footage, a role it has held for three decades.

Sport accounted for more than a third of the top 100 free-to-air television audiences in France last year as the Paris 2024 Olympics and Paralympics stirred significant interest

The Paris 2024 organising committee is to report a surplus of €26.8m ($28.2m) on total revenues of €4.48bn at its last board meeting due to be held today (Thursday).

Improved international federation governance stands out as the ‘pinnacle’ of 12 years leading the Association of Summer Olympic International Federations (ASOIF) for Francesco Ricci Bitti, who steps dow…

The German Olympic Sports Confederation (DOSB) has advanced a proposed bid across the 2036 to 2044 cycle with a revised masterplan

New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year

The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games

JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.

Comcast has reported a near $2bn uplift in quarterly total revenue, year-on-year, aided by what chairman and CEO, Brian Roberts, described as an “incredibly successful Paris Summer Olympics”

The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.