Olympic Games
ASOIF’s De Vos echoes call for bigger Olympic share
New Association of Summer Olympic International Federations (ASOIF) president Ingmar De Vos has reiterated his predecessor’s call for a greater share of Olympic revenues after a figure of $590.1
Auto category reverts to LA28 with Honda deal
Honda has been announced as the third ‘founding partner’ of the Los Angeles 2028 Olympics and Paralympic Games in a deal that was facilitated by Toyota’s exit as a Worldwide Olympic Partner.
IOC hit by EU antitrust complaint over ticketing
German ticket marketplace Ticombo has lodged a complaint before the European Commission against the International Olympic Committee and its Organising Committees for the Olympic Games
Pennymac kicks off LA28 sales in 2025
The organisers of the Los Angeles 2028 Olympic Games have announced their first sponsorship deal this year by making US mortgage lender Pennymac the exclusive mortgage provider of Team USA and the LA28 Ol…
IOC serves up early AB InBev TOP extension
After becoming the International Olympic Committee's first major alcoholic drinks sponsor last year in a deal ahead of Paris 2024, AB InBev has swiftly extended its Worldwide Olympic Partner (TOP) agreement until 2032.
TCL signs off on two-cycle TOP sponsorship
Chinese consumer electronics firm TCL’s Worldwide Olympic Partner (TOP) sponsorship deal will run for two cycles, culminating with the 2032 summer Olympics and Paralympics in Brisbane.
EXCLUSIVE: TCL in line to become IOC TOP sponsor
Chinese consumer electronics firm TCL is in the final stages of signing off on a deal to become a Worldwide Olympic Partner, SportBusiness understands
TelevisaUnivision swoops for Olympics exclusivity
Mexican media behemoth TelevisaUnivision has landed exclusive rights in the country to the next four editions of the Winter and Summer Olympic Games.
Infront wins IMG’s long-held IOC archive business
A four-year agreement secured by Infront to manage the Olympic broadcast archive sales spells the end of rival IMG’s licensing of footage, a role it has held for three decades.
Olympics, Euros dominate top 100 French audiences
Sport accounted for more than a third of the top 100 free-to-air television audiences in France last year as the Paris 2024 Olympics and Paralympics stirred significant interest
Sponsorship, ticket sales deliver Paris 2024 surplus
The Paris 2024 organising committee is to report a surplus of €26.8m ($28.2m) on total revenues of €4.48bn at its last board meeting due to be held today (Thursday).
Ricci Bitti hails IF governance shift, issues Olympics size warning
Improved international federation governance stands out as the ‘pinnacle’ of 12 years leading the Association of Summer Olympic International Federations (ASOIF) for Francesco Ricci Bitti, who steps dow…
Germany ups Olympic plans, Hungary facing bid threat
The German Olympic Sports Confederation (DOSB) has advanced a proposed bid across the 2036 to 2044 cycle with a revised masterplan
Latency improving for live streaming, report claims
New research carried out in the UK market has found that improvements have been made in lowering the latency for live sports streaming of major events this year
India ‘makes first formal move’ for 2036 Olympics
The Indian Olympic Association has delivered a letter of intent registering the country’s interest in hosting the 2036 Olympic and Paralympic Games
JTBC chided for bypassing Korea Pool in rights deals
JTBC's exclusive swoop for Fifa World Cup rights in South Korea has disrupted the joint pool strategy and only served to inflate costs, the country's leading free-to-air broadcasters have claimed.
Paris 2024 boosts Comcast’s Q3 financials
Comcast has reported a near $2bn uplift in quarterly total revenue, year-on-year, aided by what chairman and CEO, Brian Roberts, described as an “incredibly successful Paris Summer Olympics”
LA28 brings in Nike’s Slusher to drive revenues
The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.