Nosso Futebol

Sporty Group, which has built a strong free-to-air operation in sub-Saharan Africa in recent years, has made a move into Brazil by acquiring the Nosso Futebol platform, SportBusiness can reveal.

The Bundesliga has opted for the status quo of exposure over exclusivity in Brazil with seven broadcasters in place for the 2024-25 season, which kicks off tomorrow.

Media platform OneFootball has agreed a sublicensing deal with pay-television broadcaster Nosso Futebol for pay-per-view rights to Brazilian club competition the Copa do Nordeste, while it has signed its…