Caf eyes sponsorship boost with introduction of virtual advertising

(Visionhaus/Getty Images)
(Visionhaus/Getty Images)
The Confederation of African Football is planning to introduce virtual overlay advertising at its events for the first time and has invited suppliers to submit bids for the contract, SportBusiness understands.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here