Nascar

Motorsport
Media

Media group TelevisaUnivision has secured exclusive free-to-air rights in Mexico to the country’s inaugural Nascar Cup Series race next month.
Motorsport
Events

Elevate Sports Ventures, the sports and entertainment consulting firm, has begun working with Nascar to develop the stock-car racing series' hospitality programme.
Motorsport
Sponsorship & Marketing

Xfinity is to continue its title sponsorship of Nascar’s second-tier series for just one more season as races shift from the Comcast-owned NBC Sports to The CW Network under a new broadcast rights deal.
Multiple Sports
Media

Sportdigital has tied down more sports rights outside of football in the wake of its agreement to operate channels housing content previously aired on Sport1’s pay-television channels.
Motorsport
Media

Bell Media, owner of Canadian pay-television broadcaster TSN, has once more renewed its long-held rights to Nascar’s Cup and Xfinity series, and finally added the third-tier Truck Series too.
Motorsport
Finance & Law

In a move that, at least for now, prevents a prolonged legal fight, two Nascar teams have been granted a preliminary injunction in their lawsuit against the series owner, allowing them to race in the 2025…
Motorsport
Industry Moves

Craig Stimmel is switching motor racing series, leaving Formula 1 for US stock car's Nascar as its senior vice-president and chief commercial officer.
Motorsport
Governance

Michael Jordan-owned 23XI Racing is one of two Nascar teams filing an antitrust lawsuit against the stock car-racing series over the “unfair” terms of its new charter proposals.
Esports
Sponsorship & Marketing

US motor-racing series Nascar has signed a commercial deal with esports tournament organiser Blast, a rare example of a traditional sports property sponsoring a gaming one
Multiple Sports
Fan Engagement

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform
Motorsport
Media

Nascar is following the example of the National Basketball Association and Major League Soccer by unveiling an in-season, bracket-style tournament for its Cup Series to begin in 2025
Motorsport
Sponsorship & Marketing

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
Motorsport
Media

The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
Motorsport
Sponsorship & Marketing

Castore has made its first entry into Nascar via an agreement with the Hendrick Motorsports team.
Motorsport
Media

Nascar has signed seven-year domestic media rights contracts for its premier Nascar Cup Series with broadcasters Fox Sports, NBC Sports, Amazon Prime Video and TNT Sports that will begin in 2025 and run…
Motorsport
Esports

iRacing is to launch a Nascar console game in 2025 after acquiring Nascar Team Properties' exclusive simulation-style console racing games license from Motorsport Games
Motorsport
Sports Betting

Nascar is leaning heavily into sports betting in the US as a fan engagement tool, expanding its portfolio of deals to include the biggest American sportsbooks and gambling companies as its aims to enhance…
Motorsport
Data

Sportradar has significantly strengthened its data rights agreement with Nascar, adding official betting data for the US stock car racing series for the first time