Fnatic
IMG builds esports roster with Fnatic signing
IMG has further bolstered its presence in esports by agreeing a deal to become the exclusive commercial agency of London-based gaming organisation Fnatic.
Fnatic deal energises Red Bull esports portfolio
Red Bull has signed as the ‘Official Energy Drink Partner’ of the multi-game esports organisation Fnatic, a position previously held by its main rival in the energy drink sector Monster Energy.
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Fnatic appoints ex-Premier League and Zwift executive Edmondson as CCO
Global esports organisation Fnatic has hired former Premier League and Zwift executive Craig Edmondson to be its chief commercial officer
Nielsen and Fnatic study shows growing value of esports sponsorships
A new Nielsen Sports & Entertainment study demonstrates the rapidly improving value of esports sponsorships, claiming top level ROI for sponsors has more than doubled in the past two years.
Sportfive brokers Fnatic front-of-shirt deal with Asos
Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Cryptocurrency exchange backs Fnatic in ‘milestone’ $15m deal
Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com.
The deal names Crypto.c
Fnatic raises $17m in funding round led by Marubeni
Fnatic, the London-based esports organisation, has announced a $17m (€13.9m) funding round led by Japanese conglomerate Marubeni Corporation.
Fnatic turns to Sportfive to find new main jersey sponsor
Fnatic, the London-based esports organisation, has recruited Sportfive to exclusively find its next front-of-jersey sponsor
Fnatic appoints former Getaround executive Foster as first CFO
London-based esports organisation Fnatic has appointed former Getaround executive Patrick Foster is its first chief financial officer
Fnatic signs Lavazza as brand makes first foray into esports
Esports organisation Fnatic has signed up Italian coffee brand Lavazza to its sponsorship portfolio.
The London-based Fnatic will collaborate with Lavazza on a marketing campaign named 'Icons of Italy'
BMW signs with multiple esports teams in ‘milestone’ alliance
Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Fnatic hires former Riot executive to lead India operations
UK-based esports organisation Fnatic has hired Nimish Raut to lead its work in India.
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