Esports World Cup
Explained: The Saudi-backed non-profit ‘orchestrating’ esports
Last week brought confirmation that the second edition of the Esports World Cup will inject over $90m into the competitive gaming ecosystem across prize money and stimulus funds, underlining the industry’s growing reliance on Saudi Arabian investment.
Adidas returns to Saudi esports scene with World Cup sponsorship
Adidas has taken a significant sponsorship position at the inaugural edition of the Esports World Cup, taking place in Saudi Arabia next month