Cricket Australia
KFC sticks with BBL as audiences grow
KFC has once again extended its title sponsorship of the Big Bash League (BBL) cricket tournament in Australia, amid a backdrop of rising viewership and possible private equity investment.
Expanded women’s role for Qantas in CA renewal
Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.
Two Circles signs two-year Cricket Australia deal
Sports marketing specialist Two Circles has signed a new commercial partnership with Cricket Australia (CA) for two years, a period that includes the 2025-26 Ashes series against England
Westpac poised as CA drops CommBank
Commonwealth Bank and Cricket Australia (CA) have announced their 37-year commercial relationship will come to an end on June 30, 2025
Ex-NRL chief Greenberg finally gets Cricket Australia reins
Todd Greenberg has landed the job of chief executive of Cricket Australia (CA), a role he has been touted for over the past five years
What’s next in cricket’s commercial journey?
Cricket's future formats, media rights, and new markets were under discussion at a panel session at this year’s Sportel conference in Monaco yesterday (Tuesday).
Foxtel to show additional domestic cricket content
Pay-television broadcaster Foxtel has re-affirmed its position as the 'home of cricket' in Australia with new deals for additional Cricket Australia domestic inventory
Ex-Google marketing exec Sanders takes Cricket Australia CCO reins
Cricket Australia has filled a key void in its executive team, with the appointment of Ed Sanders as its chief commercial officer.
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Toyota and HCLTech upgrade to fill CA’s main shirt positions
Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket Australia finances take another hit despite T20 World Cup boost
Cricket Australia has reported a loss of A$16.9m (€10.1m/$10.7
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Asics adds to Cricket Australia’s set of long-term sponsors
Japanese sporting goods company Asics has renewed as the ‘Official Apparel Partner’ of Cricket Australia, until 2028, as long-term sponsors consolidate across some of the governing body’s main assets.
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Big Bash League bounces back, final draws record audiences on Foxtel
The 2022-23 season of Australian cricket's Big Bash League is being hailed as a return to form for a competition that had slumped in popularity in recent years
Cricket Australia withdraws from Afghanistan series in women’s rights protest
Cricket Australia has announced the withdrawal of its men’s team from an upcoming one-day international (ODI) series against Afghanistan due to the Taliban further limiting women’s rights in the country.
Morgan Stanley ‘brought in’ as Cricket Australia weighs up private investment
Cricket Australia (CA) has engaged US financial services company Morgan Stanley to help it assess a potential privatisation model that could see it sell off a stake in its commercial business
Cricket Australia strikes A$1.5bn extensions with Foxtel and Seven, legal action withdrawn
Cricket Australia has extended its domestic media rights agreements with pay-television operator Foxtel and commercial broadcaster Seven in deals worth a total of A$1.5bn ($1bn/€954.4m) over seven seasons, from 2024-25 to 2030-31.