Cricket
WACA signs short-term naming deal amid revamp
The WACA stadium in Perth, Australia has agreed a short-term naming deal with Bunnings Warehouse that will see the famous eastern and western grass banks at the venue renamed the ‘Bunnings Grass Banks’ until 2026.
SportsMax founder named Cricket West Indies CEO
Chris Dehring has returned to CWI over 17 years after spearheading its delivery of the Cricket World Cup
Lauritz Knudsen replaces Slice on Mumbai Indians shirt
Mumbai Indians has sold the IPL franchise’s front-of-shirt rights – considered the most lucrative team asset in the league – to electrical and automation company Lauritz Knudsen.
T
Ex-NRL chief Greenberg finally gets Cricket Australia reins
Todd Greenberg has landed the job of chief executive of Cricket Australia (CA), a role he has been touted for over the past five years
Sony bags Asian Cricket Council rights to 2031
Indian media group Sony Pictures Networks has secured exclusive global media rights to Asian Cricket Council events from 2024 to 2031, replacing rival Disney Star in a move which has surprised the market
ACC extends TCM sponsorship sales remit
The Asian Cricket Council (ACC) has retained TCM Sports Management once more as its exclusive sponsorship sales agency for the Asia Cup.
CWI gets multi-year media rights security via ESPN
Cricket West Indies has struck a domestic media rights agreement with ESPN until 2030, providing the governing body with the long-term broadcast deal it has craved
‘Mega auction’ rekindles Saudi Arabia’s IPL ties
With the likes of Aramco and Saudi Tourism Authority previously major IPL sponsors, the league is taking its high-profile player auction to the Kingdom later this month.
What’s next in cricket’s commercial journey?
Cricket's future formats, media rights, and new markets were under discussion at a panel session at this year’s Sportel conference in Monaco yesterday (Tuesday).
SPORT(EL) Spotlight: What Next for Cricket as it Continues its Growth Journey?
Cricket is the seventh most valuable sport globally by media rights revenues, according to the forthcoming 2024 SportBusiness Global Media Report.
This puts it ahead of motorsport, golf and tennis
Foxtel to show additional domestic cricket content
Pay-television broadcaster Foxtel has re-affirmed its position as the 'home of cricket' in Australia with new deals for additional Cricket Australia domestic inventory
CPL to sell media, sponsorship rights for Guyana’s T20 event
The Caribbean Premier League is to take on full responsibility for the commercialisation of a new Twenty20 cricket tournament, planned for Guyana towards the end of this year
Sky closes in on Pakistan-England rights
With England's tour of Pakistan starting in just six days, pay-television broadcaster Sky is expected to secure media rights in the UK for the three-Test series, SportBusiness understands
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
India’s GMR adds Hampshire to cricket MCO portfolio
Hampshire has become the first county in English cricket to be owned by an overseas franchise, after the GMR Group, co-owners of the Indian Premier League's Delhi Capitals, finalised its takeover
PCB ordered to ban betting sponsorships
The Pakistan Cricket Board (PCB) has been banned from agreeing sponsorship deals with betting companies after the Peshawar High Court considered a petition which challenged deals with so-called ‘proxy’ firms.
Disney Star seeks $940m over ICC rights deal
Disney Star is seeking $940m (€845m) in damages within its arbitration proceedings filed against Zee Entertainment over the sublicensing deal for International Cricket Council (ICC) rights, a regulatory f…
Hunter swaps E1 for CWI commercial post
Cricket West Indies (CWI) has appointed experienced UK sports industry executive Rupert Hunter as its new chief commercial officer, SportBusiness can reveal.