NFL

American Football
Sponsorship & Marketing

The naming rights deal for Ford Field, announced last week, was extended two years ahead of time so that Ford could be associated with the venue beyond its hosting of NCAA Basketball’s Final Four in 2…
American Football
Sponsorship & Marketing

The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
American Football
Media

WBD has struck a digital rights deal for its Bleacher Report website and House of Highlights social media brand that brings NFL footage back onto the network
American Football
Finance & Law

The NFL’s private equity era has commenced with the Buffalo Bills and Miami Dolphins given the green light to sell minority stakes to Arctos Partners and Ares Management, respectively.
American Football
Media

Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.
American Football
Media

TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
American Football
Media

ITV will no longer show its weekly National Football League highlights programme in the UK this season
American Football
Sponsorship & Marketing

The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
American Football
Sponsorship & Marketing

Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
American Football
Sponsorship & Marketing

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Basketball
Media

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.
American Football
Media

The National Football League's decision to take a regular-season game to Brazil for the first time has resulted in a new media deal in the country targeting a younger audience, the streaming platform CazéTV.
American Football
Media

Netflix has made its first move into live American football and struck its first agreement with a major sports league, today (Wednesday) announcing a three-season deal with the NFL
American Football
Sponsorship & Marketing

FanDuel has become an ‘Official Sports Betting Partner’ of the NFL’s Carolina Panthers as the state of North Carolina gears up for the launch of a sports betting market worth hundreds of millions of dollars per year.
American Football
Sponsorship & Marketing

NFL franchise the San Francisco 49ers and Levi Strauss & Co. (LS&Co.) have announced a proposed 10-year extension to their stadium naming rights and team sponsorship deal worth a combined $170m (€156.4m).
American Football
Events

The National Football League had a big 2023 with new commercial deals, extensions and major moves on the streaming front. In this year-end review, SportBusiness takes a look at 12 months of deals and developments covered by our team of reporters.
American Football
Events

The National Football League is to double the number of regular-season fixtures it plays in international markets to eight from 2025, while a new host territory - Brazil - is to debut next year.
American Football
Media

Amazon Prime Video's Thursday Night Football (TNF) broadcast of the Seattle Seahawks-Dallas Cowboys NFL game on November 30 drew its best-ever audience with an average of 15.26 million viewers