Detroit Lions
Detroit Lions pushed for early Ford Field extension
The naming rights deal for Ford Field, announced last week, was extended two years ahead of time so that Ford could be associated with the venue beyond its hosting of NCAA Basketball’s Final Four in 2…
NFL’s Lions hires e|motion to tap DACH sponsors
The National Football League's Detroit Lions has struck a deal with the sports marketing and events company e|motion to exclusively represent its commercial interests in the DACH region.
Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Lions capitalize on ‘Hard Knocks’ by selling out home opener
The National Football League's Detroit Lions have capitalized on their appearance on HBO documentary series Hard Knocks by selling out their September 11 home opener against the Philadelphia Eagles at…
Detroit Lions, Fanatics extend and expand e-commerce partnership
The National Football League's Detroit Lions and global sports merchandising company Fanatics have announced a multiyear extension and expansion of their existing e-commerce partnership, which will now …
Detroit to host 2024 NFL Draft, Lions to be featured on ‘Hard Knocks’
Detroit will host the 2024 National Football League Draft, marking the first time that the Michigan city will stage the league tentpole event