Fiba

Basketball
Media

Mediapro Asia will call on its experience of distributing media rights to 3x3 basketball in a new agreement with the International Basketball Federation (Fiba) to help commercialise the shorter-form variation of the sport.
Basketball
Governance

Germany's Alba Berlin is swapping EuroLeague for the rival Basketball Champions League (BCL), citing the changing landscape of the sport on the continent given the NBA's aggressive expansion plans.
Basketball
Media

The International Basketball Federation (Fiba) has secured free-to-air exposure for its national team tournaments in Germany in a four-year deal with ProSiebenSat.1, while also renewing with telco Deutsche Telekom.
Basketball
Events

NBA commissioner Adam Silver has said the league will “respect the tradition of European basketball” after announcing plans to explore a new professional league in the continent alongside the International Basketball Federation (Fiba).
Basketball
Host Broadcast & Production

The International Basketball Federation (Fiba) has agreed an overarching digital content management deal with ScorePlay that it hopes will set a new industry standard across the sport
Multiple Sports
Sponsorship & Marketing

Benjamin Kikwaki, the International Basketball Federation's long-serving head of global sales, is reuniting with his former Sportfive colleague Sean O'Reilly at the Orsen sports marketing agency, SportBusiness can reveal.
Basketball
Media

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th
Basketball
Media

German streaming platform Dyn Media has added more basketball rights to its portfolio in a deal to exclusively show the matches of German sides Ludwigsburg and Braunschweig in the second-tier Fiba Europe Cup.
Basketball
Sponsorship & Marketing

The Orsen sports marketing agency has landed the contract to handle the commercial rights for Fiba 3x3 basketball competitions globally.
Basketball
Technology

Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.
Basketball
Governance

The International Basketball Federation (Fiba) and Euroleague Basketball have agreed to avoid any calendar clashes of their respective competitions during the 2023-24 season
Basketball
Sponsorship & Marketing

Sports drink and nutrition brand Gatorade has agreed a deal to sponsor this year’s Fiba Basketball World Cup, which will take place in Japan, Indonesia and the Philippines.
Basketball
Licensing & Merchandising

The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Basketball
Media

The 2023 Fiba Basketball World Cup is to receive comprehensive coverage in the United States on ESPN, after a new rights deal was announced today (Monday)
Basketball
Events

SINGAPORE (Singapore) - The draw for the FIBA Intercontinental Cup 2023 was completed on Tuesday, June 20, and the six participating clubs now know the path to winning the trophy in Singapore where the t…
Basketball
Media

The International Basketball Federation’s (Fiba’s) 3x3 division has announced a rights deal with Eurovision Sport, the sports arm of the Eurovision Broadcasting Union (EBU) consortium of public-service bro…
Basketball
Media

Deutsche Telekom has announced it will provide free coverage of the 2023 and 2025 Fiba Women’s EuroBasket tournaments as part of a new agreement with basketball’s world governing body.
Basketball
Events

The International Basketball Federation (Fiba) has agreed a three-year deal with Sport Singapore for the city-state to hosts its Intercontinental Cup club competition