NBA

The NBA is to stage its first games in Australia later this year, when the New Orleans Pelicans play in Melbourne, while the Big3 competition is also heading Down Under.

DAZN has hired former NBA executive Chus Bueno to head up a new basketball vertical that pools together its rights in different markets and the OTT streaming tie-up with the International Basketball Federation (Fiba).

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it consolidates its association with the US leagues – and a strong sales position in the US market.

Elevate has appointed former NBA 2K League president Brendan Donohue to its senior leadership team where he will manage its North American sports practice.

The NBA has made a significant move on Chinese social media app RedNote, becoming an early adopter among major US sports leagues ahead of the likely impending ban of TikTok in the country.

The global basketball landscape is set for more change, amid reports a US group is looking to raise $5bn (€4.86bn) to create an international league.

China is to host NBA games for the first time since 2019 after an improvement in relations, while F1 has renewed its race contract to 2029.

Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…

Dude Perfect has outlined plans to scale its operations to become a major media outlet, hiring a leading NBA digital executive to become its first CEO.

BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.

Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN

The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.

The National Basketball Association's record domestic media rights sales process is one step away from completion, after its board of governors approved the agreements with incumbent Disney and newcomers NBC and Amazon Prime Video.

A landmark draft looks set to pay financial dividends for the NBA as it closes in on a new media rights deal in France, which is fast becoming one of its most important international markets.