Competitive threat of Saudi-backed PFL hits WWE, Endeavor share prices

(Alex Bierens de Haan/Getty Images)
(Alex Bierens de Haan/Getty Images)

News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor to fall sharply with investors seemingly nervous about heightened competition.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here