Sponsorship & Marketing
Denver Broncos unveil broadcast initiatives
National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.
UFA secures deal with majority of UEFA cup teams
German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.
Mazda leaps to AFL sponsor deal
AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B