Stifel expands US Ski & Snowboard title rights

(Christophe Pallot/Agence Zoom/Getty Images)
(Christophe Pallot/Agence Zoom/Getty Images)

US Ski & Snowboard (USS) has signed the most lucrative sponsorship deal in its history, a renewal with wealth management and investment banking company Stifel Financial that runs through the 'home' Winter Olympic Games in 2034.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here