NCAA March Madness

College Sports
Sports Betting

The National Collegiate Athletic Association's (NCAA's) relationship with betting has taken a major U-turn after it expanded a deal with Genius Sports that permits the sale of data from its championship events to sportsbooks.
Basketball
Media

The men’s March Madness championship game averaged 18.1 million viewers on CBS, the highest rating for the final since 2019. 
Basketball
Media

While ESPN's number represents a decrease of around 55 per cent, it still marks the third-most watched women’s tournament title game since 1996. 
Basketball
Media

Dyn Media has bought a package of matches from the 2024-25 NCAA college basketball season on an exclusive basis in Germany, taking over from DAZN.
US College Sport
Sponsorship & Marketing

USC Athletics’ multi-year partnership with CBD [cannabidiol] wellness and lifestyle brand Cookies is unlikely to cause a rush of copycat deals in collegiate sport, industry experts have predicted.
Multiple Sports
Finance & Law

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
College Sports
Sponsorship & Marketing

Under Armour has shed the Auburn Tigers from its once bulging college sports portfolio just days after Kevin Plank – the architect of the brand’s original college sports team acquisition programme – returned to his seat as chief executive.
Basketball
Media

The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Basketball
Media

CBS Sports and TNT Sports are not concerned about a potential viewership dip at this year's NCAA men's basketball tournament after last year's lowest-performing championship game and an absence of star…
Basketball
Media

The audiences for the NCAA men's basketball tournament Final Four and national championship in Houston saw declines, with the championship game averaging 14
Basketball
Media

The championship game of the NCAA women's basketball tournament has broken viewership records on ESPN platforms, with 9
Basketball
Media

The NCAA Division I Women's Basketball Tournament on ESPN has set multiple records, including total minutes watched, average viewers per game, and the single-game viewership record
Basketball
Media

Viewership of the men's NCAA Division I Basketball Tournament has been steady compared to the 2022 tournament's first two rounds on CBS and Warner Bros
Basketball
Sponsorship & Marketing

Disney Advertising has sold out of in-game sponsorship for the 2023 NCAA Division I Women's Basketball Championship, which airs exclusively on ESPN platforms between March 15-April 2 this year
Basketball
Sponsorship & Marketing

Warner Bros. Discovery and CBS Sports, which hold domestic broadcast rights to the National Collegiate Athletic Association's men's basketball March Madness tournament, have "virtually sold out" of their advertising inventory.
US College Sport
Events

The National Collegiate Athletics Association Division I men's and women's basketball committees announced the cities that its marquee Final Fours will be played in through 2030 and 2031, respectively,…
US College Sport
Governance

Power Five conference commissioner says wave of dramatic industry change mandates a consideration of enlarging 68-team fields for basketball tournaments
Basketball
Media

The 2023 National Collegiate Athletic Association Division I women’s basketball championship will be broadcast on ABC for the first time. The game is scheduled for Sunday, April 2 at 3 p.m.