NBA
Cisco signs up for MSE’s Capital One Arena revamp
Monumental Sports & Entertainment has agreed a deal with Cisco focusing on helping to deliver an “unparalleled experience for fans” through the $800m (€702.9m) revamp of Capital One Arena.
Cleveland Clinic aligns Cavs practice rights
The Cleveland Clinic’s 25-year extension of its long-term relationship with the city's NBA franchise, the Cavaliers, has been elevated by a set of bespoke assets, including practice jersey patch rights.
NBA, Big3 partner NBL on Australian growth projects
The NBA is to stage its first games in Australia later this year, when the New Orleans Pelicans play in Melbourne, while the Big3 competition is also heading Down Under.
China back in business as NBA returns, F1 extends
China is to host NBA games for the first time since 2019 after an improvement in relations, while F1 has renewed its race contract to 2029.
WBD armed with digital content in NBA settlement
Warner Bros. Discovery has settled its lawsuit against the National Basketball Association, bringing an end to the legal saga spurred by the league’s new domestic broadcast deals.
Silver: NBA not close to Mexican franchise
The National Basketball Association (NBA) has extended its hosting agreement in Mexico City but remains “many years off” establishing a team in the most populous city in North America.
Mavs, Kings patch deals leave three still to go
The Dallas Mavericks and Sacramento Kings are the latest NBA franchises to secure jersey patch sponsors for the 2024-25 season – leaving three teams without a main jersey sponsor.
Nike deal takes NBA income to new heights
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
Sport 24 renews NBA in-flight, in-ship rights
Sport 24, the in-flight and in-ship service owned by the IMG agency, has renewed NBA rights ahead of tomorrow's (Tuesday's) new season tip-off.
Dolan strengthens Abu Dhabi alliance with Knicks deal
Abu Dhabi has stolen a march on the state’s Gulf neighbours Saudi Arabia by taking on the NBA’s New York Knicks' jersey patch rights for its tourism body.
BeIN extends NBA rights in Mena with days to spare
BeIN Sports has signed a new deal to show the 2024-25 National Basketball Association season live in the Mena region, announced three days before the first pre-season game.
United Airlines lands multi-faceted deal with Monumental
Rights include first founding partner status for the $800m transformation of Capital One Arena.
NBA lands last-minute beIN renewal in France
The National Basketball Association is thought to have struck a new deal with beIN Sports that allows the league to continue to be aired in France for another season.
Genius expands ESPN data insights agreement
Genius Sports has struck a new data insights deal with one of its main broadcaster clients in a long-term extension with US sports broadcaster ESPN
WBD takes NBA to court as rights spat escalates
Warner Bros. Discovery has sued the National Basketball Association over the league’s rejection of its matching rights proposal, in the latest instalment of the NBA media rights saga.
Winning trio detail global nature of bumper NBA deals
The huge $76bn (€70bn), 11-year contracts sealed by the NBA with Disney, Comcast and Amazon give the trio the right to air their inventory in international markets, it has emerged, meaning that Sky will hold rights in several European markets.
Ball in NBA’s court as WBD matches Amazon bid
The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.
5 takeaways from the NBA’s mega media rights deal
Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.