Tour de France

Cycling
Sponsorship & Marketing

Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement that also encompasses the wider portfolio of promoter ASO.
Motorsport
Sponsorship & Marketing

Airbnb has agreed a deal to sponsor the Tour de France and Tour de France Femmes six years after an agreement with the Olympics provoked the ire of Paris city authorities.
Cycling
Events

The UK will become the first market outside of the Tour de France’s homeland to stage the men's and women's Grand Départs in the same year, with Edinburgh locked in for the former in 2027.
Cycling
Media

Okko will show up to 20 cycling events per year over the deal's duration from 2025 to 2030, which also includes the Paris-Roubaix one-day race, the UCI World Tour series, and the Deutschland Tour.
Cycling
Media

The European Broadcasting Union's new Tour de France deal will continue to ensure free-to-air coverage in 13 countries, but Warner Bros. Discovery is set to enjoy UK exclusivity as long-running coverage by EBU member ITV comes to an end.
Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Road Cycling
Sponsorship & Marketing

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Cycling
Sponsorship & Marketing

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Road Cycling
Media

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Cycling
Media

France Télévisions has extended its exclusive domestic free-to-air rights to the Tour de France for five years, from 2026 to 2030.
Cycling
Sponsorship & Marketing

Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Cycling
Sponsorship & Marketing

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Cycling
Sponsorship & Marketing

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Media

NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Cycling
Events

Barcelona City Council has held talks with a view to attracting the ‘Grand Départ’ of cycling’s Tour de France to the Spanish city. A