ASO
Capgemini adds Tour de France to sponsorship set
Capgemini has added the Tour de France to its technology-led premium sports sponsorship inventory in a five-year agreement that also encompasses the wider portfolio of promoter ASO.
Škoda extends with Tour de France and La Vuelta for Europe market boost
Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.