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BigMat ups cycling backing as first 2027 UCI Worlds sponsor
SportBusiness Staff
June 20, 2024
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(Piotr Staron/Getty Images)
A four-year contract will see BigMat back seven UCI World Championships, including the 2027 Cycling World Championships in Haute-Savoie, France.
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Sponsorship & Marketing
BigMat
International Cycling Union (UCI)
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